Realtor Postcard Marketing Ideas

It’s no secret that I believe the only postcard worth sending out must accomplish 4 things:

  1. It grab the reader’s attention
  2. It gets them talking
  3. It makes them laugh
  4. It gets saved on the refrigerator for weeks

To do this you have to find the right picture for the right headline and that is not always easy.

Here are few samples of postcards that I have created in the past. All of the postcards are in their concept stage only and are not the actual finished product I would provide a client. Many thanks to Inmagine, a stock photography company for the images. (My apologies to any other postcard designer that has used the same headline, but there are only so many good ones out there.)

Call me if you are interested in developing a series like these. Go to About Me for contact info.

Click on the thumbnail for a larger version.

Thinking of Selling Barking up Wrong Tree Selling Home no Fluke

Break a few eggs Looking for a Realtor Communicate Mouths to Feed

Secret of Navigating Need Help Finding Need Another Bathroom

Looking for a Realtor You can Understand

Okay I admit that they aren’t all funny, but do you think they get read?

This entry was posted on Wednesday, June 13th, 2007 at 11:28 am and is filed under Advertising, Marketing, Postcard Marketing, Printing, Realtor Marketing, Refrigerator Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Realtor Postcard Marketing Ideas”

  1. Anthony B. Says:
    March 23, 2008 at 12:37 pm | Reply

    If you want some great postcard ideas and are truely out to better the postcard marketing industry you should checkout the site below.

    Regards,

    Anthony Brunetti
    http://www.postalrealtor.com

  2. Real Estate Postcards Says:
    March 23, 2008 at 12:38 pm | Reply

    Very nice postcards! I really like the baby birds, very cute!

    Thank you for this collection.

  3. Mike Stewart Downtown Vancouver Realtor Says:
    December 16, 2008 at 8:55 am | Reply

    Hi Mike!

    I am beginning to question the usefulness of mailouts to postal walks based on the effectiveness of my web-marketing.

    What are your thoughts?

    Thanks!

    • Mike Blaney Says:
      December 16, 2008 at 10:59 am | Reply

      My recommendation is to allocate your time and marketing budget to those areas that bring you the highest return. But keep in mind the 4 r’s; retention (of clients), renewal, referral, reactivation and the 1 p; Prospecting. But, if 20% of your new clients were not referrals or repeat business then direct mail is still relevant. Not just any direct mail, but catchy, thought-provoking and relevant direct mail which will make you stand out in the crowd.

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