Home Features Signs
If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively?
Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature Sheet or an Enhancements and Improvements Sheet, but when the person most interested in buying the home is walking through it are they going to appreciate all of the subtleties of the home?
If you are walking them through the house and remember all of the features you can point them out, but here is a better idea.
Type or write out the features on a small, plain index card
or tent card and place or tape the Feature Signs around the house.
For example if there are self-closing drawers in the kitchen you could have a card that reads “I am self-closing – Try Me” taped to the drawer. If a closet door leads to extra large storage space place a sign on the door that reads “More than a closet – 80 square feet of storage“. Think of all of the buyers that wander through houses appreciating only the tip of the iceberg.
If you are interested in discussing any of these ideas please call me at 604-618-5512 in Vancouver or anywhere in North America at 800-568-8338 or email me at marketingguy@shaw.ca.
Twitter.com/goodideas
July 30, 2007 at 8:17 pm |
THIS is a COOL idea!
September 21, 2007 at 1:48 pm |
[...] money getting them to come to the home and now you want to impress them. In an earlier post called Open House Tip # 2 – Sell the House to Buyers I discussed the importance of setting up small signs and notes around the home highlighting [...]