I have been in a lot of golf tournaments and I am always amazed at how many companies sponsor golf holes, usually at great expense and all they get is a little sign. What if you were actually at the golf hole?
I like the idea of the sponsor actually siting at the hole – in person. Then make it fun for the golfers.
- Set up a couple of croquet wickets as a putting course on the tee and have the teams “putt through” while they wait to go.
- Take a video, digital photo or Polariod photograph of the foursome and ask for their email address so you can send it to them. Or play the video at the banquet.
- Mail them a framed photo.
- Have each foursome drive marshmallows or cotton swabs while they are waiting. Farthest drive gets a prize from you–visor, club cover, etc.
Imagine the impact you would make over just having a sign.
If you are interested in discussing any of these ideas please call me at 604-618-5512 in Vancouver or anywhere in North America at 800-568-8338 or email me at marketingguy@shaw.ca.
Twitter.com/goodideas
July 23, 2007 at 10:14 am |
I played in a local tournament last week that had sponsors at each hole as you mentioned. It made it a lot more fun. We had to chip a rubber duckie into a kiddie pool to win prizes. A long drive contest with an oversize plastic club and ball. Some of the sponsors even had beer kegs and margaritas.
So, this morning I signed up to sponsor a hole at another event next month. I’m sitting here thinking about what I can do to stand out from the rest and I see your post on my RSS reader. I love the digital photo idea!
Thanks,
Jeff