Web Site Templates for Realtors – Free (well sort of)

As a marketing guy I get asked by Realtors and businesses about web sites every day. Depending on their technical capabilities and their marketing plan I generally recommend using a template with built-in content management to not only keep costs down, but to control their destiny.

I have recommended Ubertor to many clients and created web sites on behalf of many more clients such as Leslie Sutton, Annie Harkins, Clive Benjafield and Steve Mitchell to showcase a few and have always felt comfortable recommending the company because thousands of Realtors can’t be wrong!

Well it just got a whole lot easier to recommend Ubertor with their announcement today that they are offering a 30 day free trial and they are going to waive their set-up fees.

So if you are a small business and have always wanted a web site you can sign up for their Lite Plan and be operational almost immediately. The total cost is only $ 9.99 per month or I think $ 99.00 per year.

For Realtors you have the choice of their Basic, Premium or Plus plans with the primary difference being the number of active listings and the ability to have an additional agent, ability to customize the pages and the number of pages. You can switch from one plan to another without penalty so it doesn’t matter if you choose the wrong one.

Want to take your website to the next level? On the Ubertor Premium Plan you will have access and control over the Cascading Style Sheets (CSS) that control the look and feel of your website. With a CSS programmer and the Ubertor Premium Plan you can completely
customize your website in the way that you want.

If you have time I would strongly recommend the Ubertor Blog as the latest in Realtor technology is featured there.

Writing a Mission Statement

It does not matter what business you are in, without a Mission Statement your business will lack focus, lack direction and lack purpose. If you cannot write a simple, clear and definitive Mission Statement about your business how do you think your customers and employees will be able to determine what the purpose of your business is?

The Mission Statement forms the backbone of a business plan. You can refer back to it throughout writing your business plan to confirm you are on the right track. It is generally 20 to 75 words in length and should be limited to one or two sentences. It is designed to be informative and succinctly represent your vision for the company to customers, suppliers and staff.

There are four components of a Mission Statement:

1. Who you are.
2. Where you are going.
3. How are you going to get there.
4. Why you are in business.

Now start filling in the blanks.

1. Who you are.
Your name or company name.
Areas of specialization.
Level of customer service you would like to offer.

2. Where you are going?
Market niches you will service.
Geographical area.
Types of businesses or services you will market to.
Short and long term goals of the company.

3. How are you going to get there.
The products and services you will offer.
How they will help the customer.
The benefits of your product or service.
Your competitive advantage.
Your unique skills that will make you stand out.

4. Why you are in business.
What is the driving force behind you going into or being in this business.
What gets you up in the morning to keep going.
How do you want people to think of you and your business.

Here is an sample Mission Statement I have made up for a fictitious skylight installation company.

“At Skylights Above we specialize in the leak-free installation and repair of
skylights for homeowners throughout the greater Vancouver area. Our
installers are trained in all aspects of skylight installation and roofing
and we want our customers to experience nothing but the joy of
sunlight streaming in from their skylights.”

It is never too late to write a Mission Statement! Start yours right now and plan to have it finished within a week.

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