There is a new reminder service with a twist that I just ran across. The company is called Jackcards and their slogan is “Connecting the World Thoughtfully”.
What do they do? Jack Cards delivers pre-scheduled, ready-to-go paper greeting cards to the card sender, just in time for them to add a personal message and drop the card in the mailbox. They cover virtually every holiday or special occasion and their selection of cards is impressive.
Why makes this idea any different?
- Their website is excellent. The animation at the top is informative, easy to follow and even compelling.
- Registration is simple and fast and within 30 seconds you are ready to send your first card.
- Prices are reasonable ranging from $ 1.50 to about $ 3.95 and this includes shipping.
- Their selection is wide and varied.
- Their card scheduling and ordering process is simple.
While the idea is not rocket science, their implementation is excellent and I think they epitomize the marketing process of turning a “want” into a “need”.
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Posted by Mike Blaney 
If you are interested in discussing any of these ideas please call me at 604-618-5512 in Vancouver or anywhere in North America at 800-568-8338 or email me at marketingguy@shaw.ca.
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