Survey respondents ages 18 to 29 believe that the average person becomes old at age 60. Middle-aged respondents put the threshold closer to 70, and respondents ages 65 and above say that the average person does not become old until turning 74. I am in my early fifties and know so many vibrant people in their 80′s that I think old age is not chronological, but a state of mind.
So what is old age? The average response was 68.
What I found most interesting among scads of findings was what older people do every day. One key finding was not to market to them over the internet as only 28% use the internet. Magazines, newspapers and TV are the best mediums to reach this group.
Below is a chart published by Pew Internet that details the daily activities of older people:
You can read more on the Pew Research website by clicking here to go to their website.
If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.