You may think you are alone in celebrating Halloween, but nearly two-thirds (64.5%) of Americans were planning to celebrate Halloween in 2008 and spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch. This compares to actual 2007 results showing $5.07 billion was spent and 58.7% of consumers saying they planned to celebrate Halloween. So don’t miss out this year.
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The best way to celebrate with your clients and prospects and show your appreciation is by handing out treats in a Halloween candy box complete with your branding on it.
These candy boxes are the perfect size
4-3/8″ long by 1-7/8″ wide by 2-5/8″high plus the roof
They come in two styles; Jack-o-Lantern or Trick or Treat
They are food-grade and sturdy, glossy cardboard construction
You can have your logo or a message imprinted in the 2″ x 1-1/4″ oval (See below)
The Cost*
Qty 200 – $0.99 ea
Qty 300 – $0.89 ea
Qty 500 – $0.79 ea
Qty 1000 – $0.59 ea
* Plus $ 19.99 set-up fee. Slightly higher in Canada.
How will people celebrate Halloween? People will celebrate Halloween in a variety of ways
- Handing out candy (73.7%)
- Carving a pumpkin (44.6%)
- Decorating (50.3%)
- Dress in costume (35.3%)
- Throw or attend a party (31.1%)
- Take children trick-or-treating (33.6%)
Consumers will spend an average of $24.17 on Halloween costumes (including costumes for adults, children, and pets) in 2008. They also will be buying candy ($20.39 on average), decorations ($18.25) and greeting cards ($3.73).
Samples of 4 color imprinting of a message and logo. The “Talk to Keehn” imprint is the name of the client.
Imprint for Customer boxes. (Click for larger image. )
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If you are interested in discussing any of these ideas please call me at 604-618-5512 in Vancouver or anywhere in North America at 800-568-8338 or email me at marketingguy@shaw.ca.
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