Brands in The News

These three stories caught my eye this week so I thought I would share them with you.

Old Spice Announces a New Campaign

Former football player Isaiah Mustafa has just been featured in this teaser on YouTube in advance of three new commercials to be launched on February 7th, the day after the Super Bowl.

Girl Scouts Getting Marketing Savvy

With over two-thirds of their annual budget – $714 million a year, coming from cookie sales, the Girl Scouts of the USA need to step up

Girl Scout Cookies

their game in their selling and marketing tactics.

The Girl Scouts will be focusing on six core varieties that make up 77% of sales;Thin Mints, Samoas, Lemon Chalet Cremes, Tagalongs, Do-Si-Dos, and Trefoils.

So Good reports that the best selling Girl Scout cookies (making up 77% of sales) are:

25% Thin Mints

19% Samoas®/Caramel deLites®

13% Peanut Butter Patties®/Tagalongs®

11% Peanut Butter Sandwich/Do-si-dos®

9% Shortbread/Trefoils

By limiting the number of cookie brands the hope to increase revenue and decrease costs by streamling of sales (fewer choices to ponder), and a speed-up in cookie delivery.

How About an iPhone App to Locate Cookies?

tmg-e*media Announces the Launch of the First-Ever Girl Scout® Cookie Locator Mobile App. The Little Brownie Bakers project was led by Anna Murray, a tmg-e*media principal, whose team developed the mobile phone app that allows consumers to search for Girl Scout® Cookie sales using their mobile phones.

The free app is currently available on the iPhone® App Store and is among the “New and Noteworthy” iPhone® Apps of this week in the Lifestyle category. The app will be released for Android this week. In addition, there is a mobile site with the same functionality as the app available at: mobile.littlebrownie.com.

For more information on the app, visit: www.littlebrownie.com/app

Vodka

I have always marveled at when people order vodka cocktails with a brand name Vodka like Grey Goose. I will concede for a Martini there is a discernible difference between Vodkas, but when mixed with orange juice or Cranberry Juice who cares?

In the past couple of years the changing economy has taken the shine off premium vodkas and new lower priced brands are muscling in according to this article in Brandweek. I have read about Svedka—which began the posh-but-affordable charge several years ago and it is now the fastest-growing spirits brand in America. And guess where its drinkers are coming from? “We steal market share from our more expensive competitors,” says svp Marina Hahn of Svedka.

Below is a picture (courtesy of Brandweek) showing the price points of the major Vodka products (in USD)

Vodka Price Comparison

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