Category Archives: Advertising

Brands in The News

These three stories caught my eye this week so I thought I would share them with you. Old Spice Announces a New Campaign Former football player Isaiah Mustafa has just been featured in this teaser on YouTube in advance of … Continue reading

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Is This Where Billboards Are Going?

A while back I wrote a blog post about QR Codes like the one above. To refresh your memory a QR code is a unique image that when scanned by an iPhone or similar device it will link you back … Continue reading

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Vanity Bar Codes

I ran across this company during one of my marathon internet marketing gleaning sessions and thought it deserved a mention. It is called Vanity Barcodes and they take a simple barcode and turn it into a branding opportunity. Vanity Barcodes‘ … Continue reading

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A Great Marketing Idea For Wineries

How  many times have you enjoyed a bottle of wine and forgot to write down the name or were served it at a friend’s or a restaurant and the bottle got recycled before you had a chance to jot the … Continue reading

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How Men and Women Clip Coupons Differently

According to research by The Integer Group and M/A/R/C Research women are primarily responsible for clipping coupons. Newspapers and direct mail/circulars hold the top spots for finding deals with men more likely to go online to source a coupon than … Continue reading

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Fancy Font or Simple Font?

Choosing the right font is always challenging although I have always leaned towards simple fonts. An interesting study I read on the Neuroscience Marketing website pointed out one of the benefits a simple font has when convincing people to volunteer, … Continue reading

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How Female Consumers Differ from Male Consumers

According to Dr. Bob Deutsch of marketing firm Brain Sells in an article entitled Viva la difference, How Brands should appeal to Women, female consumers differ from male consumers because women cycle and men consummate. Deutsch further defines this key … Continue reading

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