Category Archives: Advertising

A Great Marketing Idea For Wineries

How  many times have you enjoyed a bottle of wine and forgot to write down the name or were served it at a friend’s or a restaurant and the bottle got recycled before you had a chance to jot the … Continue reading

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How Men and Women Clip Coupons Differently

According to research by The Integer Group and M/A/R/C Research women are primarily responsible for clipping coupons. Newspapers and direct mail/circulars hold the top spots for finding deals with men more likely to go online to source a coupon than … Continue reading

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Fancy Font or Simple Font?

Choosing the right font is always challenging although I have always leaned towards simple fonts. An interesting study I read on the Neuroscience Marketing website pointed out one of the benefits a simple font has when convincing people to volunteer, … Continue reading

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How Female Consumers Differ from Male Consumers

According to Dr. Bob Deutsch of marketing firm Brain Sells in an article entitled Viva la difference, How Brands should appeal to Women, female consumers differ from male consumers because women cycle and men consummate. Deutsch further defines this key … Continue reading

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Do Cute E-Cards Really Work?

A recent article in Marketing Vox about holiday e-cards looked at whether e-cards sent be email helped make messages stand out.  There is no doubt that our mailboxes are going to fill up this holiday season but is using a … Continue reading

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People Are Using Coupons – But How Do They Get Them?

In a post I wrote in April 2009 titled Coupon Use Hits Early 1990′s Level I reported that coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007. In 2008 there was … Continue reading

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When is a Sale Price Not a Sale Price?

To me a sale price should be a discount from a regular price and the two prices should be clearly marked so a shopper can make a comparison and determine if the sale price is of value? But what if … Continue reading

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What Do Older People Do Every Day?

A recent Pew Research Center Social & Demographic Trends Survey on Aging among a nationally representative sample of 2,969 adults uncovers some interesting characteristics of senior’s lives. Survey respondents ages 18 to 29 believe that the average person becomes old … Continue reading

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Best Banner Ad Ever

I admit I am a sucker for anything to do with marketing and when I saw a post about the best banner ad ever I had to take a look. It is well worth a visit to this website and … Continue reading

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New Study on Effectiveness of Banner Ads

A recently completed study on the effectiveness of banner ads provides some interesting data for advertisers. Condé Nast and McPheters & Company have jointly released additional results from the recently completed study conducted in collaboration with CBS Vision using McPheters … Continue reading

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