Category Archives: Prospecting

Why You Shouldn’t Take NO for an Answer!

Posted on December 21, 2009 by

Based on a study by The National Sales Executive Association I have a whole new outlook on the word “no” Now that I know I am going to hear it 98% of the time when I ask for the order … Continue reading →

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When Is the Best Time to Send Marketing Emails to Your Database?

Posted on December 7, 2009 by

The answer is 6:30am.  Marketing messages, newsletters or other client communications should be in your client’s mail box when they start their day.  Two other strategic times are during lunch and near the end of the day. This is because … Continue reading →

Posted in Marketing, Prospecting | 3 Comments

Client Gift Idea for Christmas – Personalized Memo Pads

Posted on November 11, 2009 by

It is that time of year and you are wracking your brain for a simple item of value you can send to your clients (and prospects) that will make you stand out in their minds without going over the top. … Continue reading →

Posted in Promotional items, Prospecting | 1 Comment

Halloween Cient Appreciation Idea – Custom Candy Box

Posted on September 3, 2009 by

You may think you are alone in celebrating Halloween, but nearly two-thirds (64.5%) of Americans were planning to celebrate Halloween in 2008 and spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, … Continue reading →

Posted in Client Appreciation, Prospecting | 1 Comment

3 Referral Myths – Or Why Your Phone is Not Ringing

Posted on August 28, 2009 by

There are three inalienable truths about building your business through referrals; you need to ask for referrals in person, you need to make it as easy as possible for someone to pass on a referral to you and you need … Continue reading →

Posted in Prospecting, Realtor Marketing | Leave a comment

New Eye Tracking Study: List Layouts

Posted on June 16, 2009 by

The Catalyst Group provides a wide range of services that make your website or application as simple and useful as possible so that it performs measurably better. They recently published the results of a new eye Tracking study of “friends” … Continue reading →

Posted in Prospecting, Web Tools | Leave a comment

Direct Marketing Study Results

Posted on June 9, 2009 by

The Direct Marketing Association has just released the Power of Direct economic impact study. There were some interesting findings on Return On Investment (ROI) and the amount being spent on different forms of direct marketing. Email’s ROI in 2008 was … Continue reading →

Posted in Direct Mail, Prospecting | 3 Comments

Top 10 Email Subject Line CatchWords

Posted on June 3, 2009 by

A recent study released by Mailer Mailer, a leading provider of email marketing services, determined the top 10 words used in email subject lines. Ten Most Popular Terms 1. news 2. party 3. newsletter 4. free 5. night 6. sale … Continue reading →

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Marketing to Millennials – 18 to 26 year olds

Posted on June 2, 2009 by

Do you market to Millennials? I currently have 6 kids that fall into this range and that should make me an expert, but they are a confusing age group. I was curious how they compare to their older counterparts when … Continue reading →

Posted in Advertising, Marketing, Prospecting | Leave a comment

Free Coffee Cups – Handheld Branding

Posted on May 5, 2009 by

Have you seen this service called Free Paper Cups?FreePaperCups.com is a marketing solutions company specializing in handheld branding in the office…ensuring office workers see, touch, and hold your advertising message throughout the day in the workplace. They bring advertisers and … Continue reading →

Posted in Advertising, Prospecting | 1 Comment