Category Archives: Refrigerator Marketing

A Marketing Idea That Works Forever! A Kid’s Growth Chart For the Wall

I am always on the lookout for client giveaways or “items of value” that you can give to a client that will stick around longer than a memo pad (a few months) or calendar (1 year). I wrote about an … Continue reading

Posted in Client Appreciation, Promotional items, Refrigerator Marketing | Leave a comment

Direct Mail Idea 4 – Phone Number Directory

One of the secrets of direct mail is to connect with the recipient on a personal level. This can be achieved in a number of ways, but here is a simple direct mail idea that will make a lot of … Continue reading

Posted in Postcard Marketing, Realtor Marketing, Refrigerator Marketing | 1 Comment

Direct Mail Idea 2 – Restaurant Guide

If your prospects and sphere of influence are located in the same general area of your city why not send them a postcard with a list of local restaurants that they will value for years? This is an example of … Continue reading

Posted in Direct Mail, Postcard Marketing, Realtor Marketing, Refrigerator Marketing | 3 Comments

Realtor Postcard Marketing Ideas

It’s no secret that I believe the only postcard worth sending out must accomplish 4 things: It grab the reader’s attention It gets them talking It makes them laugh It gets saved on the refrigerator for weeks To do this … Continue reading

Posted in Advertising, Marketing, Postcard Marketing, Printing, Realtor Marketing, Refrigerator Marketing | 6 Comments

Event Marketing and Sponsorship for Realtors

One of my marketing clients is a small, open air shopping mall with a well defined trading area of about 5,000 homes. Twice a year I put on a client appreciation event on their behalf which is billed as “free, … Continue reading

Posted in Advertising, Client Appreciation, Direct Mail, Marketing, Personal Branding, Realtor Marketing, Refrigerator Marketing | Leave a comment

Refrigerator Marketing for Realtors

I believe strongly it’s not what you send a client, but how long they keep it that is most important. If it goes on the fridge then you win. One idea for open houses is to put out coloring sheets … Continue reading

Posted in Personal Branding, Realtor Marketing, Refrigerator Marketing | 1 Comment

8 Great Giveaway Ideas

Realtor Magazine Online had an excellent article on Giveaway Ideas for Realtors, but they apply to most businesses and professionals. Potholders and house-shaped refrigerator magnets which were a staple giveaway in the past have given way to items that are … Continue reading

Posted in Advertising, Logos, Marketing, Promotional items, Realtor Marketing, Refrigerator Marketing | Leave a comment