Category Archives: Refrigerator Marketing

A Marketing Idea That Works Forever! A Kid’s Growth Chart For the Wall

I am always on the lookout for client giveaways or “items of value” that you can give to a client that will stick around longer than a memo pad (a few months) or calendar (1 year). I wrote about an … Continue reading

Posted in Client Appreciation, Promotional items, Refrigerator Marketing | Leave a comment

Direct Mail Idea 4 – Phone Number Directory

One of the secrets of direct mail is to connect with the recipient on a personal level. This can be achieved in a number of ways, but here is a simple direct mail idea that will make a lot of … Continue reading

Posted in Postcard Marketing, Realtor Marketing, Refrigerator Marketing | 1 Comment

Direct Mail Idea 2 – Restaurant Guide

If your prospects and sphere of influence are located in the same general area of your city why not send them a postcard with a list of local restaurants that they will value for years? This is an example of … Continue reading

Posted in Direct Mail, Postcard Marketing, Realtor Marketing, Refrigerator Marketing | 3 Comments

Realtor Postcard Marketing Ideas

It’s no secret that I believe the only postcard worth sending out must accomplish 4 things: It grab the reader’s attention It gets them talking It makes them laugh It gets saved on the refrigerator for weeks To do this … Continue reading

Posted in Advertising, Marketing, Postcard Marketing, Printing, Realtor Marketing, Refrigerator Marketing | 6 Comments

Event Marketing and Sponsorship for Realtors

One of my marketing clients is a small, open air shopping mall with a well defined trading area of about 5,000 homes. Twice a year I put on a client appreciation event on their behalf which is billed as “free, … Continue reading

Posted in Advertising, Client Appreciation, Direct Mail, Marketing, Personal Branding, Realtor Marketing, Refrigerator Marketing | Leave a comment

Refrigerator Marketing for Realtors

I believe strongly it’s not what you send a client, but how long they keep it that is most important. If it goes on the fridge then you win. One idea for open houses is to put out coloring sheets … Continue reading

Posted in Personal Branding, Realtor Marketing, Refrigerator Marketing | 1 Comment

8 Great Giveaway Ideas

Realtor Magazine Online had an excellent article on Giveaway Ideas for Realtors, but they apply to most businesses and professionals. Potholders and house-shaped refrigerator magnets which were a staple giveaway in the past have given way to items that are … Continue reading

Posted in Advertising, Logos, Marketing, Promotional items, Realtor Marketing, Refrigerator Marketing | Leave a comment

Open House Feature Sheets as a Marketing Tool

If open houses are part of your marketing mix then the most important tool is an effective Feature Sheet or Property Flyer. An open house is as much about you as it is about the property. An open house serves … Continue reading

Posted in Marketing, Open Houses, Printing, Realtor Marketing, Refrigerator Marketing | 1 Comment

Refrigerator Marketing

Before the invention of the stainless steel fridge the fridge was the storage spot for everything important. Actually I think the majority of households still use their fridge as a notice board, bulletin board, kitchen organizer and photo album so … Continue reading

Posted in Marketing, Realtor Marketing, Refrigerator Marketing | 1 Comment