Category Archives: Refrigerator Marketing

A Marketing Idea That Works Forever! A Kid’s Growth Chart For the Wall

Posted on July 22, 2011 by

I am always on the lookout for client giveaways or “items of value” that you can give to a client that will stick around longer than a memo pad (a few months) or calendar (1 year). I wrote about an … Continue reading →

Posted in Client Appreciation, Promotional items, Refrigerator Marketing | Leave a comment

Direct Mail Idea 4 – Phone Number Directory

Posted on November 17, 2007 by

One of the secrets of direct mail is to connect with the recipient on a personal level. This can be achieved in a number of ways, but here is a simple direct mail idea that will make a lot of … Continue reading →

Posted in Postcard Marketing, Realtor Marketing, Refrigerator Marketing | 1 Comment

Direct Mail Idea 2 – Restaurant Guide

Posted on July 4, 2007 by

If your prospects and sphere of influence are located in the same general area of your city why not send them a postcard with a list of local restaurants that they will value for years? This is an example of … Continue reading →

Posted in Direct Mail, Postcard Marketing, Realtor Marketing, Refrigerator Marketing | 3 Comments

Realtor Postcard Marketing Ideas

Posted on June 13, 2007 by

It’s no secret that I believe the only postcard worth sending out must accomplish 4 things: It grab the reader’s attention It gets them talking It makes them laugh It gets saved on the refrigerator for weeks To do this … Continue reading →

Posted in Advertising, Marketing, Postcard Marketing, Printing, Realtor Marketing, Refrigerator Marketing | 6 Comments

Event Marketing and Sponsorship for Realtors

Posted on June 7, 2007 by

One of my marketing clients is a small, open air shopping mall with a well defined trading area of about 5,000 homes. Twice a year I put on a client appreciation event on their behalf which is billed as “free, … Continue reading →

Posted in Advertising, Client Appreciation, Direct Mail, Marketing, Personal Branding, Realtor Marketing, Refrigerator Marketing | Leave a comment

Refrigerator Marketing for Realtors

Posted on June 6, 2007 by

I believe strongly it’s not what you send a client, but how long they keep it that is most important. If it goes on the fridge then you win. One idea for open houses is to put out coloring sheets … Continue reading →

Posted in Personal Branding, Realtor Marketing, Refrigerator Marketing | 1 Comment

8 Great Giveaway Ideas

Posted on May 31, 2007 by

Realtor Magazine Online had an excellent article on Giveaway Ideas for Realtors, but they apply to most businesses and professionals. Potholders and house-shaped refrigerator magnets which were a staple giveaway in the past have given way to items that are … Continue reading →

Posted in Advertising, Logos, Marketing, Promotional items, Realtor Marketing, Refrigerator Marketing | Leave a comment

Open House Feature Sheets as a Marketing Tool

Posted on May 10, 2007 by

If open houses are part of your marketing mix then the most important tool is an effective Feature Sheet or Property Flyer. An open house is as much about you as it is about the property. An open house serves … Continue reading →

Posted in Marketing, Open Houses, Printing, Realtor Marketing, Refrigerator Marketing | 1 Comment

Refrigerator Marketing

Posted on May 6, 2007 by

Before the invention of the stainless steel fridge the fridge was the storage spot for everything important. Actually I think the majority of households still use their fridge as a notice board, bulletin board, kitchen organizer and photo album so … Continue reading →

Posted in Marketing, Realtor Marketing, Refrigerator Marketing | 1 Comment