Category Archives: Social Networking

Top Social Brands of 2008

I am an avid believer in the power of social marketing using tools such as Twitter, blogging, video blogging, Linkedin and Facebook as part of my marketing mix. The reason I think it works is I keep my focus on … Continue reading

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Which Medium is the Message in 2009?

In a survey, Media Myths and Realities conducted in late 2008 by Ketchum, one of the largest global public relations agencies and the University of Southern California Annenberg Strategic Public Relations Center it was revealed that consumers are using a … Continue reading

Posted in Advertising, Blogging, Social Networking | 1 Comment

You Are Reading This Blog – But are there others like you?

I track my blog stats regularly and can say that there has been a 45% increase in views from the fall of 2007 compared to the fall of 2008. The number of subscribers who receive posts by RSS or email … Continue reading

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The Impact of Social Media on Purchasing Behavior

The bottom line is that companies not engaging in social media as part of their online marketing strategy are missing an opportunity to reach consumers. Word-of-mouth marketing remains one of the most effective marketing channels. Consumers don’t put a lot … Continue reading

Posted in Advertising, Social Networking | 1 Comment

Social Media Sites Battling For Marketing Credibility

Marketing Daily reported on an online survey conducted in late October by GfK Roper Public Relations and Media for marketing services firm Epsilon. 180 chief marketers responded representing brands with revenues ranging from $250 million to more than $10 billion. … Continue reading

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Social Networking is Meeting not Marketing

Teresa Boardman is a real estate broker in St. Paul, Minn., and founder of the St. Paul Real Estate blog says it best when she wrote about “Meeting Versus Marketing Online“. Her view is that Social networking sites are about … Continue reading

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