How Important is Content? Check Featured Snippets in Search

There has been a lot written about the last 5 changes to the Google algorithm and they all revolve around the importance of content; answering search queris in context. If you don’t believe what you have been hearing then check out “Google’s Featured Snippets in Search” We had no idea this new feature had been…

Realtor or Business Personal Infographic

Do you have a personal brochure you can provide new clients or give out at open houses? If not, think about a Personal Infographic where you convey almost all of the important information about you on a single page. In addition to having all of your contact information, it allows you to highlight achievements, give…

Consumer Trust In Advertising

According to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens. Word-of-mouth recommendations from…

Three Ways to Improve the Effectiveness of Your Direct Mail Program

#1 Use Headlines That Grab Attention You have five seconds or less to make enough of an impact on the reader that they will either set aside your direct mail for reading later or flip it over while they are looking at it. Bad Headlines                            Good Headlines Just Sold – 1234 Main Street         Selling? That…

Top 10 Reasons We Create WordPress Blogs and Websites

We offer a wide range of marketing services from branding to direct mail to slogans and websites using the Ubertor platform, but over the past 6 months we have added WordPress websites and blogs to the list of services we offer. In addition to having thousands of ready-to-go, inexpensive themes to choose from here are…

How To Create an Effective Print Ad

This advice on how to create and effective ad from  Jay Levinson “The Father of Guerilla Marketing” can be applied to almost all of your marketing. TAKING ADVANTAGE OF SCAN MOTION Here is a way for to create print ads that increase sales by visually attracting the attention of a reader’s unconscious mind. This method…

New Ubertor Website Design

New Ubertor Website Design We just finished designing Team Hamre’s website. They came to us with a cluttered site with a narrow template. We customized their site using the Ubertor Platform. Click here to launch the project My team at Limelight Marketing specializes in Real Estate Marketing, branding and website design. We are experienced in…

2013 in Review

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 130,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 6 days for that many people to see…

5 Simple Things To Improve Your Client Relationships in 2014

Here are 5 simple ways to improve and strengthen your client relationships. 1) Think about them Remember special occasions like birthdays, anniversaries or the day you first started working with them.  It doesn’t have to be a formal card, but it could be an email or a phone call.  If you really want to impress…

12 Questions To Ask Yourself Before 2014

Everyone talks about reviewing the past year and planning for the New Year, but most of us don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past or even worse we think there is no room for improvement. Use these 12 questions to open…

Business Slow? The 90 Day Rule for Marketing

It might have been Patti Brotherton, a real estate consultant where I first heard about the 90 day rule and it sure makes sense for any business. Here it is: Whatever you do today will impact your business in 90 days. Prospect two hours a day then 90 days from now new business will start….

Writing an “Elevator Speech or Pitch”

An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). source: Wikipedia When someone asks you what you do for a living…