4 Things Google Says You Need to Know About the Future of Marketing

From a recent “Think With Google” article titled 4 Things You Need to Know About the Future of Marketing I have gleaned a few important points to consider in your marketing moving forward: Google reports that “consumer expectations are higher than ever before—and that means everyone is upping their game. The future of marketing is…

Seven Marketing Habits of Effective Agents

In November 2014, we wrote a guest blog post for Real Estate Weekly (REW.ca) titled “Marketing For Agents: Seven Marketing Habits of Effective Agents“. The byline was “You should never be too busy for marketing if you want to see success. Incorporate these seven habits into your daily work and you’ll quickly see results.” As…

Bad Habits That Infect Your Emails

A recent article written by  Micah Warren on Ragan’s PR Daily about email is an updated version of email etiquette that struck a chord with me. In short there are four annoying habits that might be affecting your email readers: 1. Abbreviating words that don’t need to be abbreviated How many emails do you get…

Best Times to Post on Social Media

According to an article written by Chris Woods on the Wordtracker.com website  peak usage times for social media differ greatly from platform to platform.  “Consider what times of the day various devices (desktop, mobile and tablet) are most likely to be used for social media consumption as this may well impact the types of posts…

Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now

Laura Forer the manager of MarketingProfs: Made to Order, Original Content Services, wrote this amazing article and Infographic about the importance of mobile websites. According to Laura “Some 1.2 billion people worldwide access the Internet from a mobile device. If your business doesn’t have a mobile-friendly site, then you’re missing opportunities. Furthermore, 55% of time…

How Many Homeowners Have a ‘Go To’ Realtor?

Happy Grasshopper, the leader in email marketing for real estate professionals, today announces the results of its 2016 Homeowners Survey to determine how current homeowners find a real estate agent and what type of relationship they prefer to have with them. 49% of homeowners do not have a “go-to” real estate agent. The survey also…

How Important is Content? Check Featured Snippets in Search

There has been a lot written about the last 5 changes to the Google algorithm and they all revolve around the importance of content; answering search queris in context. If you don’t believe what you have been hearing then check out “Google’s Featured Snippets in Search” We had no idea this new feature had been…

Realtor or Business Personal Infographic

Do you have a personal brochure you can provide new clients or give out at open houses? If not, think about a Personal Infographic where you convey almost all of the important information about you on a single page. In addition to having all of your contact information, it allows you to highlight achievements, give…

Consumer Trust In Advertising

According to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens. Word-of-mouth recommendations from…

Three Ways to Improve the Effectiveness of Your Direct Mail Program

#1 Use Headlines That Grab Attention You have five seconds or less to make enough of an impact on the reader that they will either set aside your direct mail for reading later or flip it over while they are looking at it. Bad Headlines                            Good Headlines Just Sold – 1234 Main Street         Selling? That…

Top 10 Reasons We Create WordPress Blogs and Websites

We offer a wide range of marketing services from branding to direct mail to slogans and websites using the Ubertor platform, but over the past 6 months we have added WordPress websites and blogs to the list of services we offer. In addition to having thousands of ready-to-go, inexpensive themes to choose from here are…

How To Create an Effective Print Ad

This advice on how to create and effective ad from  Jay Levinson “The Father of Guerilla Marketing” can be applied to almost all of your marketing. TAKING ADVANTAGE OF SCAN MOTION Here is a way for to create print ads that increase sales by visually attracting the attention of a reader’s unconscious mind. This method…