File Formats for Printing

Not a week goes by without a question or problem with file formats for images. What’s a jpeg? What’s a tif? You get the idea. Here is a handy reference:

File Formats

eps
An eps is a vector image of your logo. This means you can make it as big or as small as you like without compromising print quality. It is also the file you can manipulate should you ever need to make changes to your logo.

  • Stationery & Business cards
  • Signs & Billboards
  • Brochures & Flyers
  • Ads
  • Packaging
  • Direct marketing & Postcard
  • Vehicle graphics
  • Embroidered & Silk screen
  • Some Microsoft Office Programs

jpg & gif
A jpeg is perfect for use on the Internet. Since it has a much lower resolution file than an eps and cannot be enlarged without losing design detail it is not recommended for printing. A gif is another low resolution file, great for web and computer use.

  • Website
  • Internet Marketing
  • email signature
  • email marketing
  • Some Microsoft Office Programs

tif
A tif can be used for basic printing and transferring digital images among various applications.

  • Word
  • Excel
  • PowerPoint
  • Outlook

bmp
A bmp file is a format used by Windows. This format also has a lower resolution.

  • Invoices in Quickbooks

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