Importance of White Space in Advertising

I don’t remember where I got this image from so my apologies to the author in advance, but I think this is a perfect example of how true the saying of “less is more”. When designing an ad, a presentation, a sign or almost anything, white space is critical.

White Space

One Comment Add yours

  1. Stephen says:

    Totally agree. it’s also the same for web pages and blogs for that matter. When there is an amount of white space, the mind can zoom quicker and communication becomes easier. Look at Google versus Yahoo.

    Nice entry
    Steve

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s