Breaking the Ice

I found this great web site where you can make your own newspaper clipping and made a few up for fun, but recently I used the idea with a prospect I had not met, but who had been referred to me.

I came with a great reference, but the prospect is very busy so to break through the clutter and show my interest in her business I made the following clipping and emailed it before calling her.  It was a bit cheeky, but she is a motivational speaker and I thought this would be a hit.

Marketing Newspaper Headline

I bet you are wondering if it worked? Send me an email at marketingguy@ shaw.ca and I will fill you in on the results.

One Comment Add yours

  1. Jordan says:

    Nice tact, Mike!

    Did it work?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s