I found this great web site where you can make your own newspaper clipping and made a few up for fun, but recently I used the idea with a prospect I had not met, but who had been referred to me.
I came with a great reference, but the prospect is very busy so to break through the clutter and show my interest in her business I made the following clipping and emailed it before calling her. It was a bit cheeky, but she is a motivational speaker and I thought this would be a hit.
I bet you are wondering if it worked? Send me an email at marketingguy@ shaw.ca and I will fill you in on the results.