The Best Kept Marketing Secret

Okay here is your first marketing quiz:

  • What builds a genuine bond with the recipient?
  • Is personal and creates a positive response?
  • Won’t get tossed out with the junk mail?
  • Costs less than a buck?
  • Takes less than 5 minutes to do?
  • Requires no expensive investment?
  • Is low-tech, but high-touch?
  • Makes great use of downtime?
  • Is rarely used and sets you apart from the crowd?
  • Gets a higher response than any other marketing tactic you could use?

If you guessed a hug you would be close, but the best kept marketing secret is a –

Thank You Card

Yes. It is a Thank You card. I recommend this to every client I work with and in many cases I buy them the cards and put stamps on the envelopes just to encourage them to use them. The impact in today’s high tech world is incredible. People keep them on their desk, stick them on the fridge (there’s that fridge concept again), show them to co-workers and think you are wonderful. All for a buck or less.

If you want to build your business quickly thank everybody. Thank people for referrals, for good service, for advice, for a lead, for everything.

Here are a few sample of a series of thank you cards we created for a client who has grown her business exponentially:

Thanks for the Referral Thought You Would Like

Thank you for the referral… Thought you would like to know…

Thinking of You Thank You Card Julie

Thinking of you… Thank You

4 Comments Add yours

  1. samluce says:

    Thank you

  2. Mike says:

    Great point… I think that people totally forget about using good old fashioned mail to thank someone, and this is a great reminder that it should be done more frequently. It’s always excellent to receive a piece of personalized mail, especially in the midst of today’s piles and piles of “faceless” junk mail. A little thank you can indeed go a long way.
    Thanks for a great post!

  3. Thank you for reminding us just how easy (and rewarding) paying attention to the little things are the important things in our business.

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