Postcard Marketing

I do work for a client named Streetcards that has a network of postcard racks throughout Vancouver. Advertisers pay a fee for placement of their postcard throughout the network. These racks are in coffee shops and a variety of venues that people frequent. These are few samples:

Streetcard Rack 1 Streetcard Rack 2 Streetcard Rack 3

The challenge was to create a series of postcards that would be so effective that they would draw people to the rack and by virtue of them picking up the postcard they would be proving to themselves that this is an excellent marketing vehicle.

Whenever you need to get people’s attention a picture is worth a thousand words. I developed a series of eye-catching postcards with images sourced from my favourite photo site call Stock.xchng.
Here a few samples of what I came up with. The caption on the back is below each postcard:

Idea 1

Made You Look!
Just like thousands of other people do each week when they see a postcard in the Streetcards advertising network.
Call me for information on how we can make people look at your advertising too…and make you this happy.

Idea 2

Looking for a Sizzling Marketing Tool!

Just like thousands of other people do each week when they see a postcard in the Streetcards advertising network.
Call me for information on how we can make people your advertising sizzle too.

Idea 3

That’s one way of advertising your business or event.

But to reach thousands of people each week you need a postcard in the Streetcards advertising network.
Call me for information on how we can make people your message reach thousands.

Idea 4

Having trouble in the maze of advertising?

Let us show you the path to reach thousands of people each week through the Streetcards advertising network.
Call me for information on how we can make people your message reach thousands.

Idea 5

Having trouble making your advertising stand out?

Let us show you how we can iron the wrinkles out of your marketing and reach thousands of people each week through the Streetcards advertising network.

Call me for information on how we can make people your message stand out.

IDea 6

Do you have questions about making your advertising stand out?

Let us show you how we can answer the question on how to reach thousands of people each week through the Streetcards advertising network.

Advertising should end with a !.

Idea 7

…you need to send an advertising message everybody can read!

Let us show you how you can reach thousands of people each week through the Streetcards advertising network.

Save the bulletin board for shopping lists.

Idea 8

That’s one way to communicate your message!

But the best way to reach thousands of people each week is advertising through the Streetcards advertising network.

A more effective way to communicate.

Idea 9

Like Smarties there are many different ways to reach your customers.

Let us show you how you can reach thousands of people each week through the Streetcards advertising network.

Call me for information on how we can make people your message reach thousands.

So do you think you would stop and pick up one of these cards? Almost every one of these cards flew off the rack and got into the hands of potential advertisers.

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