Realtor Postcard Marketing Ideas

It’s no secret that I believe the only postcard worth sending out must accomplish 4 things:

  1. It grab the reader’s attention
  2. It gets them talking
  3. It makes them laugh
  4. It gets saved on the refrigerator for weeks

To do this you have to find the right picture for the right headline and that is not always easy.

Here are few samples of postcards that I have created in the past. All of the postcards are in their concept stage only and are not the actual finished product I would provide a client. Many thanks to Inmagine, a stock photography company for the images. (My apologies to any other postcard designer that has used the same headline, but there are only so many good ones out there.)

Call me if you are interested in developing a series like these. Go to About Me for contact info.

Click on the thumbnail for a larger version.

Thinking of Selling Barking up Wrong Tree Selling Home no Fluke

Break a few eggs Looking for a Realtor Communicate Mouths to Feed

Secret of Navigating Need Help Finding Need Another Bathroom

Looking for a Realtor You can Understand

Okay I admit that they aren’t all funny, but do you think they get read?

6 Comments Add yours

  1. Anthony B. says:

    If you want some great postcard ideas and are truely out to better the postcard marketing industry you should checkout the site below.

    Regards,

    Anthony Brunetti
    http://www.postalrealtor.com

  2. Very nice postcards! I really like the baby birds, very cute!

    Thank you for this collection.

  3. Hi Mike!

    I am beginning to question the usefulness of mailouts to postal walks based on the effectiveness of my web-marketing.

    What are your thoughts?

    Thanks!

    1. Mike Blaney says:

      My recommendation is to allocate your time and marketing budget to those areas that bring you the highest return. But keep in mind the 4 r’s; retention (of clients), renewal, referral, reactivation and the 1 p; Prospecting. But, if 20% of your new clients were not referrals or repeat business then direct mail is still relevant. Not just any direct mail, but catchy, thought-provoking and relevant direct mail which will make you stand out in the crowd.

  4. believe in in your essential demographics and also build identification that will assist in the future promotion attempts.Die Stamped – Be sure that the design of your respective postcards are in keeping with your advertising and marketing attempts. Your design need to cover what your marketplace is. As an example, a dental professional might use a toothbrush formed postcard, chiropractic doctor a Kursy walut vertebrae, and so forth.

  5. Hi Mike,
    Great articles and ideas. I follow you, and look forward to your posts.

    Terri – Calgary, Alberta
    CIR REALTY

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