Real Estate Photos

There was great article on February 11, 2007 in the New York Times real estate section titled “Making Every Pixel Count” written by Vivian S. Toy. She reported that 80% of people use the internet in their house buying search as reported in the National Association of Realtors Technology survey.

The article correctly pointed out that if 80% of home buyers are looking on the internet for a home then you should be picking a Realtor that has a web site with fabulous pictures of homes. She recommends that “if you’re looking for a broker to help sell your home, one of the first things you should do is visit the agency’s Web site and travel through it as if you were a buyer.” If your Realtor is not using photos that enhance the look of your home are you losing potential buyers even before they show up?

To add to the importance of great photos a Realtors’ association survey found that when it comes to web features that buyers consider “very useful,” 83 percent cited pictures and 81 percent cited detailed property information.

What I find most frustrating is how many shots are of the furniture and totally miss the features of the room that will be there long after the furniture is gone. Here are some examples from the article that highlight the importance of good photography. I recommend you read the whole article. While I admit that they used wide angle lens and maybe even a professional photographer, these type of photos are possible for any Realtor.

Click to enlarge

Dining Before and After

Before picture on top and after picture on bottom

Click to enlarge

Room Before Room After

Before……………………..After

Click to enlarge


Rather than bring you extreme examples from web sites that specialize in this like the virtual tour on the Unbelievably Bad Real Estate Photography Hall of Fame here are few subtle examples of befores and afters on a listing that I was involved with. This was a high end home with one of the most incredible lighting systems I have ever seen so the Realtor went to the extra expense of a night shoot to bring out the dramatic change that takes place in this home after dark:

Front Before Front After
Before…………………….After

Dining Before Dining After
Dining Before (Day)……..Dining After (Night)

Family Day Family After
Before (Day) ….. After (Night)

Living Day Living Night
Dining Before (Day)……..Dining After (Night)

Please contact me if you are interested in more information. I also recommend a blog called Photography for Real Estate for more ideas.

Also check out Bad MLS photo of the Day as it is a great look at the dark side.

One Comment Add yours

  1. what a difference the day and night photos make

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