Clients sometimes confuse client appreciation events with client referral events and while the difference seems subtle, done correctly a client appreciation event will bring in referrals naturally as a result of the feeling of goodwill it generates whereas a client referral event is very much a business development exercise.
Client Appreciation Event is to thank current business clients.
Client Referral Event is for clients to bring one or more of their “qualified” friends to meet you.
A Client Appreciation Event assists businesses in retaining existing clients and developing repeat business, whereas a Referral Event is a vehicle to attract new clients. But remember, clients go where they are invited, and they stay only where they are appreciated.
Here are some ideas for a Client Appreciation event ranging from a few dollars per client up to about $ 100 per client. All of these need “fleshing” out to make them work, but they give you some food for thought.
- Put on an old-fashioned family picnic (bouncy castles etc)
- Take clients to sports events (football, baseball, basketball, hockey, etc.)
- Put together a Wine & Cheese tasting at a local restaurant or wine store
- Chocolate tasting at a local Chocolatier
- Host a dinner cruise
- Invite clients to a theater event
- Have a mobile spa come to your event (in Dallas try A Spa Affair)
- Rent a movie theatre for a first-run movie
- Host a holiday party
- Have a wardrobe consultant give a presentation
- Casino Night with proceeds to a charity
- Invite clients to a cooking class
- Rent out a public pool for a family swim night
- Host a tail gate party at a sports event
- Organize a family hike with a picnic after
- Invite people to a tournament (golf, baseball, croquet etc)
- Hot air balloon rides
- Weekly dance lessons for clients
- Create a Scavenger Hunt for clients and a have a party after
- Rent the IMAX Theatre for a special showing
- Take them to the horse race track and give them $ 25 to gamble
- Have a Magician teach clients magic tricks
- Hire a relevant Speaker
- Reserve cars or go-carts at the local car race track and invite clients to drive them
- Sports Fishing charter
- Dinner & Private showing at an artists home
- Whitewater rafting trip
- Rent out a spa and provide 2 treatments per client
- Evening golf lessons with a Pro
Have fun and make sure your clients feel appreciated.
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