Web Sites 101

If you are interested in a website or are ready to upgrade the one you have, click on the “Websites” tab above for more information. Following are a number of great tips that apply to any website that I have gleaned from a number of sources including the excellent blog at Ubertor, a leading website company that I work with on behalf of my clients:

Content Suggestions for Your Website

  1. Get rid of all canned content and take the time to write your own text in its place
  2. Write a good biography that talks about you, your education, past employment, places you’ve lived…
  3. Include home page content that contains your full name, company name, neighbourhoods you work, phone number, etc
  4. Add video about yourself
  5. Get testimonials from clients, be sure to include their full names as it adds more credibility to the testimonial
  6. Make your cell phone and email address known, have them on every page
  7. Add a page to your website for each neighbourhood that you specialize in
  8. Add links to products and services that you recommend
  9. People love stats, keep your visitors up to date with market stats and conditions
  10. Ensure that your full contact info are on your contact page (name, mailing address, phone, company name, fax, etc)
  11. Add some photos of you and your clients, family, city…
  12. Add neighbourhood videos that depict areas you work in
  13. Discuss groups, boards, volunteer activity, meetups, classes that you participate in
  14. Write quality content on your buyers and sellers pages to entice your website visitors to give you their contact information
  15. Add a privacy policy

Listing Content

  1. Add as many photos to your listings as you can
  2. Add a feature listing to your home page, be sure to change it every few weeks
  3. Add your sold listings to your site
  4. Add property searches

Marketing Your Listings

  1. Use Craigslist, Trulia, Zillow, Google Base, Kijiji etc to gain exposure to your listing and your website
  2. Add a unique domain to promote your listings (its a great way to make the owner feel special – plus you could give the domain to whoever buys the home as a unique gift)

Blog

  1. Add a blog: write about you, your business, your expertise, your area, etc
  2. Subscribe your blog’s rss feed to feedburner.com
  3. Add the feedburner email newsletter option that will email your subscribes your blog posts – for free
  4. Get some blog interviews from interesting personalities (makes for good reading and adds more “stickiness” to your website
  5. Answer common questions that you are asked right in your blog

Search Engine and SEO

  1. Use Google Analytics to track your traffic
  2. Update your title tags to be descriptive for each page of your website
  3. Register a easy to remember domain name and point it to your website
  4. Pay attention your listing description (for example: adding “Good-value” sells for 5% less than average)

Technology

  1. Add Meebo to your site so that you can chat with your visitors
  2. Use Google Maps to promote your listing
  3. Subscribe your website to Google Sitemaps to ensure that Google is up to speed on your website’s activity

Marketing Your Website

  1. Add your website URL to your email signature
  2. Send out a press release announcing your new website
  3. Don’t add banner or link advertising
  4. No listings? Add your services to the “real estate services” section of craigslist.org (be sure to hyperlink to your site)
  5. Make sure your companies website, your mls and any other site you have a profile on is linking to your website
  6. Add a rentals section to your website and let your clients know you will help them rent their place

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