Google Maps as a Marketing Tool

Have you ever wondered about the impact Google Maps might be having on your business? Well now it can’t be ignored!

There is a new business opportunity being offered by Google entitled “Earn money helping put local businesses on Google Maps”. It is being called the Google Local Business Referrals program and the results are going to have an impact on your marketing. Google is hiring thousands of Google Business Referral Representatives to visit businesses all over the U.S. to collect key business information and take a few photos.

The representatives then upload that information to Google and in turn they send the businesses a postcard with the information collected so they can verify its accuracy. After verification, the information will appear for free on Google Maps. You can update your business information and photos at any time online through the Google Maps Local Business Center. Interested in becoming a Representative? Click here.

How Does Google Maps Work Now?

In the past when someone searched for a business on Google Maps they would get a map like the one below. In this case I searched for Vitamins in North Vancouver(click on thumbnail for a larger image):

Google Maps

Now I can’t tell if the following search is the result of the new Local Business Referrals program, but what a difference when I did a search for Vitamins in Seattle. The first entry was for PCC Natural Markets and it had a five star rating. (click on thumbnail for a larger image)

PCC 1

When I clicked on More Info this is what was displayed (click on thumbnail for a larger image):

PCC-2b
And then I clicked on Reviews (click on thumbnail for a larger image):
PCC 3

So how do you integrate Google Maps into your marketing?

Go to the Google Maps Local Business Center and register your business. I did and the following is my new listing:

Google Maps Marketing Guy 1

It is great to put my business on the map. (It can take up to 4 weeks for your listing to become active so I am not a somebody yet)

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One Comment Add yours

  1. TitleRep says:

    Hey Mike,

    They say the proof is in the pudding, right?

    About 2 months ago, I setup the Google Local Business listings for my company’s offices in my area. Now, guess what shows up as the top 3 spots when someone Googles “Portland Title and Escrow”?

    In the last 2 months, I’ve gotten several out of state deals sent to my office. You’ll never guess where they found us…

    Take care,
    Jeff

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