Clarity in Your Message

How many times have you written a letter, proposal or brochure only to forget your audience may not haveDiamond Ring the same level of understanding as you have? A little further down I provide a good example of clarity. Clarity in your writing is crtical to the success of your piece. Here are five tips to consider:

  1. Use as few words as possible.
  2. Limit superfluous banter.
  3. Stay away from jargon.
  4. Keep paragraphs short.
  5. Have someone proofread your writing.

I subscribe to Bankrate.com’s newsletter as a source of new ideas, but also to educate me on the industry. Yesterday’s article on the Feds Cutting Short Term Interest Rates was a case in point. When you read the original text and the translation it makes you wonder why something so important to consumers could not be packaged in a way that is easer to understand.

What the Fed said:
“The Federal Open Market Committee decided today to lower its target for the federal funds rate 50 basis points to 4-3/4 percent.

The translation:
“The Federal Reserve’s rate-setting Open Market Committee cut the target for the federal funds rate half a percentage point, to 4.75 percent.

What the Fed said:
“Developments in financial markets since the Committee’s last regular meeting have increased the uncertainty surrounding the economic outlook. The Committee will continue to assess the effects of these and other developments on economic prospects and will act as needed to foster price stability and sustainable economic growth.”

The translation:
“It’s not only harder for consumers to get jumbo and subprime mortgages, corporations are having to work harder to find short-term debt. Hedge funds and other money managers are afraid to buy and sell mortgage debt, because if they do so, their theoretical losses will become actual losses. In short, credit is harder to come by, and that makes the economic outlook uncertain. The Fed will keep an eye on that, too.”

What the Fed said:
“Economic growth was moderate during the first half of the year, but the tightening of credit conditions has the potential to intensify the housing correction and to restrain economic growth more generally. Today’s action is intended to help forestall some of the adverse effects on the broader economy that might otherwise arise from the disruptions in financial markets and to promote moderate growth over time.”

The translation:
“Economic growth was moderate during the first half of the year. But it’s harder for consumers and corporations to get credit now, and that could intensify the slowdown in home sales and the slide in housing costs. Cutting rates is intended to keep the credit crunch from spilling over into the broader economy and to goose the overall economy.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s