To be a good marketer you need to know what is going on not just in your city, region or country; you need to have your fingers on the pulse of the world. Everything around us influences how people perceive marketing messages.
A great source for staying on top is a website called TED: Ideas Worth Spreading. TED stands for Technology, Entertainment, Design. It started out in 1984 as a conference bringing together people from those three worlds. Since then its scope has become ever broader. The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives .
Another one of my favorite websites for keeping in touch is called Lifehack and they compiled a list of the Top 10 Videos To Change How You View The World.
Here is a summary of the videos they featured:
1) The Myth of Violence – Steven Pinker
Steven Pinker tackles the myth that today is a more violent era than in the past.
2) 10 Ways the World Could End – Stephen Petranek
While some of Petranek’s top ten doomsday problems might seem a bit farfetched, many are definitely worth a
3) New Insights on Poverty and Life Around the World – Hans Rosling
Statistics generally aren’t described as beautiful, but Hans Rosling comes close in showing the information about
our changing world.
4) Toys That Make Worlds – Will Wright
Are games becoming a serious medium?
5) Technology’s Long Tail – Chris Anderson
Chris Anderson talks about the four key shifts that occur with most new technologies.
6) Why Are We Happy? Or Not? – Daniel Gilbert
Daniel Gilbert describes some surprising information about your happiness.
7) Universe is Queerer Than We Can Suppose – Richard Dawkins
8 ) Sliced Bread – Seth Godin
Seth Godin shares some of his ideas on marketing.
9) Redefining the Dictionary – Erin McKean
Erin McKean speaks with passion about how the dictionary and the English language is changing.
10)What’s So Funny About the Web? – Ze Frank