Five Things To Think About in 2008

There is no shortage of marketing advice out there for business people. In fact there is too much. So if you only tryQuestion five new things this year, here are the top five important things to think about.

1.Do you have a clearly defined USP?
“Why should someone do business with you rather than your competitor?” “What makes you unique? Your answer to these questions constitutes your Unique Selling Proposition.

2. Are you selling features rather than benefits?
People don’t buy features, they buy benefits. Tell them clearly how the features of your product/service will help them, make their life easier, etc.

3. Are you making it difficult to do business with you?
Are your sales staff knowledgeable about your products? Does someone answer your phone promptly and in a friendly manner? Can people find your phone number, location? Can customers find things easily in your store?

4. Are you maintaining an up-to-date customer database?
Rather than always working to bring new customers in the door, why not take advantage of the goodwill you have already built with your existing clients? Experiment with extending special offers to your customer base. Ask for referrals. Send them a card on their birthday.

5. Do you know what what works?
Do you know which ads are effective? What media pulls best? What offer gets the best reaction? Why people like doing business with you?

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s