Web Alert – Flash Now Search Engine Friendly

Did you know that up until recently search engines were not able to find or index web sites built using Flash Technology. These were the web sites that were probably the best ones you ever visited, but Google and Yahoo had never been able to index the content until now.

For most people on the Web, if Google or Yahoo cannot find something, it doesn’t exist. That has been one of the biggest drawbacks to creating a Website or application that displays itself as a Flash (SWF) file. Search engines could see the file, but they could not see what was in it. Until now.

Adobe has come up with a way for the search engines to read SWF files and index all of the information they contain. That means any text or links in a Flash application can now be indexed.

Google is already rolling out the SWF-indexing technology, while Yahoo still “has some work to do,” according to an Adobe representative. Even so, this won’t solve all the problems with Flash content showing up on search engines. Becoming visible is one thing, actually ranking highly is another. Google currently can find about 73 million Flash files on the Web. But until Adobe makes it easy for the average Webmaster or blogger to link deeply into those Flash files, they are not likely to appear at the top of many search results.

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