Top 5 Reasons Recipients Hit ‘Spam’ or ‘Junk’ Button

Late last year, MarketingSherpa conducted a study with Q Interactive, a leading interactive marketing company, with a very interesting population: people who had recently hit the ‘Report SPAM’ or ‘Junk’ buttons in their respective email clients (AOL, MSN or Yahoo!).

The study explored how these buttons get used, the perceptions of spam and the effect on “legitimate” email marketers. Why the quotation marks around the word legitimate? Because the defining theme of the study is that, in the eyes of more recipients, many opt-in mailers are merciless spammers.

This chart details the reasons why people hit the ‘spam’ or ‘junk’ buttons over a 30-day period.

#1 – I didn’t sign up to receive email from the sender
#2 – The email I received was not of interest to me (has nothing to do with permission or responsible mailing practices. The content simply wasn’t compelling so the recipient simply wrote off the mailer.)
#3 – I receive too much email from the sender.
#4 – I receive too much email from all senders.
#5 – I found the email offensive.

Inbox overload – the #1 challenge as ranked by more than 2,000 respondents to our last survey – is cited by 20% as a reason for hitting the spam button. As filters get better, the competition for eyeballs is going to be less with vendors of romantic pharmacology than with other legitimate emailers.

Top 5 Reasons People Don't Read Your Email
Top 5 Reasons

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s