15 Ideas for the Back of a Business Card

The back of your business card is valuable marketing real estate and can be utilized in many ways depending on your business or service you offer.

The first thing to understand is that printing on the back of the card does not double the price, but even if it did, you only get one chance to make an impression so your business card is like a silent salesman advertising who you are and what you do.

I have written a number of posts about business cards, but this one is about the back only.

Recent Business Card Designs, Business Card Stuff , How To Make Your Business Card Unforgettable, How To Make Your Business Card Stand Out and Business Card Tricks – How To Make Them Work.

The back of a typical business card is only 3-1/2″ wide by 2″ high so you don’t have a lot of room to play with but there are a number of things that  you can consider.

  1. Amortization Schedule
  2. Appointment Times
  3. Before and After Photos
  4. Blank Lines for Writing
  5. Calendar
  6. Checklist
  7. Emergency Phone Numbers
  8. Eye-Catching Picture
  9. Frequently Asked Questions
  10. Map and Directions to Your Business
  11. Mission Statement
  12. Product Comparison Chart
  13. Return or Refund Policy
  14. Ruler
  15. Team Schedule

There is a web site with 175 ideas, but it is overwhelming to read through.

I used to have a directory publishing business called Regent Publishing and the business card I handed out was designed to do three things:

  • Provide as much information as possible

    Click on picture for larger size
    Click on picture for larger size
  • Demonstrate what the actual product looks like
  • Stand out from all other business cards

The picture at the right shows the color back and front of the business card with the actual cover from one of the publications.  The back list the dates each directory was going to be published.

The black and white inside was designed to look like pages out of the directory with all of my contact information.

Another real life sample is my current business card pictured below.  I expound on my marketing philosophy, added lines for writing and added my slogan.

While it is a personal decision I recommend you consider using the back of your business card as soon as possible.

Click for a larger version
Click for a larger version

If you have any other ideas please share them with us.

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4 Comments Add yours

  1. Business says:

    Leaving the back of your business card empty is a a lost opportunity. Some like to add famous or funny quotes. I think it is a good idea, as it helps you personalized your cards and they are good subjects of conversation as well.

  2. Karen Rice says:

    I like to leave it blank so you can write a personal note there.

  3. Marc Levack says:

    Very nice information about business card. Different size of a business cards so we can distribute in professionals. We have design a business card. http://www.uvcards.com
    Thanks

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