Holiday Marketing

It is never too early to plan your holiday marketing as we have Halloween, Thanksgiving, Christmas, Kwanzaa and Hanukkah coming up to name a few.

I was recently interviewed for a golf driving range holiday marketing article by Golf Range Times which was remarkable

Click on image for larger version
Click on image for larger version

for two reasons; one is I was contacted through this marketing blog based on previous articles I have posted and secondly, that I knew anything about holiday marketing for Golf Driving Ranges.

As it turns out, marketing is marketing and the ideas I proposed for a Golf Driving Range are useful for many other businesses.  The most important thing is whether you have started your planning yet.

The key points for driving ranges were:

  1. During holiday times, people are looking for things to do as a family. Families are looking for family activities. Holiday marketing has to be around family activities – and extended family activities, too.
  2. Save the big special events for Christmas, when kids have winter break for a week or more. During this holiday season, when families enjoy more time to spend together, go all-out, possibly even with a Santa Claus on the range, and perhaps free presents for the kids.
  3. Set up an on-site day care in your pro shop, complete with a TV and cookie to keep the kids occupied while their parents practice their swing. This is a sure way to establish goodwill among your parent customers.
  4. Typically, ranges are in higher ¬traffic areas and you don’t drive past one to get to another. So to advertise your hottest holiday promotion use a banner, right on your range.
  5. Use postcards. Get a few hundred printed, at 50 cents per card, and pass them out at your range – or bring them to local sporting goods stores – to advertise your facility’s upcoming holiday events.

The sidebar of being contacted through this blog is an interesting one as I am always being asked if blogging works.  Without a blog I never would have been interviewed for this article and my revenues would be lower as I receive inquiries every week, many of which I convert to orders or new business.  Yes, blogging works.

How did it help me.  The article starts out with the following:

“ Family” is the operative word in holiday marketing, says Mike Blaney, a Vancouver, B.C., Canada-based marketing expert who operates an online marketing blog for small businesses at http://www.themarketingguy.wordpress.com.

This ensures people know who I am , what I do, where I do it and how to find out more. Want to build credibility?  Start a blog.

And call or contact me about your holiday marketing plan.

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

2 Comments Add yours

  1. nickysam says:

    The holiday marketing campaigns will soon begin and the customers will be pulled in many different directions thinking. The holidays are a great time to create tip sheets and top-ten lists in your area of expertise. Open houses and other special events will showcase the business without the pressure of a purchase commitment.

    ———————–
    Nickysam

    viral marketing

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