Tips For Writing Your Professional Bio

Have you ever been asked to speak at a meeting or contribute an article to a blog or magazine?  If you have you probably already have your Bio written, but for the rest of you it is time to write yours so it is ready when the opportunity presents itself.

It is probably a good idea to have a few versions of different lengths; a simple one sentence bio, a 100 word bio and a 250 word bio.

Essentially your Bio should answer these 4 questions:media-bio

1) Who you are
2) Your expertise
3) How you can help their problem or attain their goal
4) How to contact you

Introduce yourself as if you’re meeting a stranger. Lead in with your name. People need to know who you are before they hear what you’re all about. Immediately state what you do. Your most important details should go in the first sentence because people on the web rarely read more than the first and last sentence.

Mike Blaney is known as the Marketing Guy and that is what he has been doing for the past 30 years. Marketing and everything related to marketing for professionals and small businesses.

Touch upon your most important accomplishments, but don’t list them. A bio is not a resume. It is a quick summary of who you are. Talk in the third person as your bio is something other people use to describe you.

His slogan “Good ideas are a dime a dozen, but implementation is priceless”  encapsulates the transition from advising clients and sending them off to fend for themselves to actually implementing ideas with measurable results to ensure the success of the concept and marketing plan.

You can add accomplishments for the longer version such as books you have written and companies you have started.

In addition to working with clients on their marketing opportunities Mike started an email stationery company called inboxFX Communications Inc. (www.inboxfx.com) which has become a leader in “on the fly” email branding.  He has written his first ebook called 50 Great Marketing Ideas and is working on his second ebook to be released in January 2009.

For the 250 word version you can expand even further.

Mike has made an effort to try every form of social networking and online marketing so he can better advise his clients. These include marketing through YouTube Linkedin, Cragslist, Meetup, WordPress blogs, Technorati and many other sites.  More recently Mike became an approved vendor for Ubertor, a leading website developer to help his clients improve their ability to be found by search engines.

As a marketing guy I think adding a little personal background and levity are important.

When Mike is not marketing he is skiing, traveling, socializing, learning or providing directions and free advice to his 6 kids and wife.

Include your contact information. You should have a line in your bio that makes it easy for people to contact you. Stick to the norm and put your contact info in the last sentence.

Mike can be reached through his marketing blog, themarketingguy.wordpress.com, his website mikeblaney.com, by phone at 800-568-8338 or email at marketingguy@shaw.ca. Send a tweet to @good ideas.

So here are the three versions of my bio:

One sentence -

Mike Blaney is known as the Marketing Guy and that is what he has been doing for the past 30 years. Marketing and everything related to marketing for professionals and small businesses. Mike can be reached at 800-568-8338 or marketingguy@shaw.ca.

100 Words -

Mike Blaney is known as the Marketing Guy and that is what he has been doing for the past 30 years. Marketing and everything related to marketing for professionals and small businesses.

His slogan “Good ideas are a dime a dozen, but implementation is priceless”  encapsulates the transition from advising clients and sending them off to fend for themselves to actually implementing ideas with measurable results to ensure the success of the concept and marketing plan.

Mike can be reached through his marketing blog, themarketingguy.wordpress.com, his website mikeblaney.com, by phone at 800-568-8338 or email at marketingguy@shaw.ca.

250 Words -

Mike Blaney is known as the Marketing Guy and that is what he has been doing for the past 30 years. Marketing and everything related to marketing for professionals and small businesses.

His slogan “Good ideas are a dime a dozen, but implementation is priceless”  encapsulates the transition from advising clients and sending them off to fend for themselves to actually implementing ideas with measurable results to ensure the success of the concept and marketing plan.

In addition to working with clients on their marketing opportunities Mike started an email stationery company called inboxFX Communications Inc. (www.inboxfx.com) which has become a leader in “on the fly” email branding.  He has written his first ebook called 50 Great Marketing Ideas and is working on his second ebook to be released in January 2009.

Mike has made an effort to try every form of social networking and online marketing so he can better advise his clients. These include marketing through YouTube Linkedin, Cragslist, Meetup, WordPress blogs, Technorati and many other sites.  More recently Mike became an approved vendor for Ubertor, a leading website developer to help his clients improve their ability to be found by search engines.

When Mike is not marketing he is skiing, traveling, learning or  providing directions and free advice  to his 6 kids and wife.

Mike can be reached through his marketing blog, themarketingguy.wordpress.com, his website mikeblaney.com, by phone at 800-568-8338 or email at marketingguy@shaw.ca.

The best thing about writing this post is that mine are done.  Now you can hire me to do yours or do it yourself.

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

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6 Responses to Tips For Writing Your Professional Bio

  1. not everyone can do this.. but it is useful though..

  2. This is an excellent article on writing a professional bio. I think for most people the hardest part is choosing what to put in and what to leave out. Because after all, a bio is supposed to be short. But most of us have done lots of different things in our work careers. How do you decide what to focus on?

    There’s a simple answer: focus on what’s going to be most relevant and impressive to your target reader! You’ve illustrated this well in your article. The advice I often give people is that a bio is a little advertisement for you. So think about who will be reading your bio and what you want them to know about you. Then advertise your best and most relevant features!

    • mlkerussell says:

      Barbra makes an excellent point…

      …to which I’d add this detail: grab your reader’s attention in the first sentence by mentioning your primary benefit or USP. The question “What’s in it for me?” guides all of our surfing and reading online. By offering an answer, we improve the chances that the rest of our bio will be read.

      Visit http://pivotalwriting.com/category/how-to-write-a-professional-bio/ for more tips on how to improve your professional bio.

      To your success!
      (And thanks, Mike.)

  3. Jan Lones says:

    I really enjoyed this! I would have to say this is an overly informative post that needs mentioning elsewhere. This is for 2 types of people:current writers who are considering a change in labor,and people trying to take to become a writer.

  4. Paul Morgan says:

    This is a great post. Thanks so much for writing it and helping the rest of us along!

  5. Lynn Curtiss Gibson says:

    Hey there….great post…just wanted to let you know that the word traveling in your post is spelled incorrectly, but other than that…sounds like you’ve got it “goin’ on!”
    God Bless,
    Lynn…

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