Review, Renew, Update and Plan – It’s Just That Easy

It is time to start planning for 2009 and this blog post will provide a simple outline you can follow. If all you did was write down the answers to the following questions you can be assured of a stronger 2009.

Some people make too much out of what should be a simple process.   Start with something simple

Write your plan down...anywhere!
Write your plan down...anywhere!

and when you have the time or inclination embellish it.  Keep in mind two things; whatever you do today will impact your business in 90 days and secondly, failure to plan is a plan for failure.

So here is what I cam going to do this week:

Step 1
Write out my Plan for Business
which some of you refer to as your Business Plan. I think Plan for Business is pro-active. This is where I write down the following:

  1. What my current work-in-progress is
  2. Where all of my business originated from in 2008
  3. Identify the most profitable business opportunities
  4. Plan which clients to continue to work with
  5. Identify new market segments to pursue
  6. Develop my revenue and expense targets

Step 2
Review my systems and checklists
from 2008 and make any changes that may be required. I am a big believer in implementing systems and following checklists than trying to remember everything.

Step 3
Revise and Update my Sphere of Influence. This is the time to check addresses that might have resulted in returned Christmas mailings and enter all of the business cards and scraps of information that has accumulated over the year.

Step 4
Develop my marketing plan. Which products am I going to focus on. Update my pricing guidelines. Update my marketing collateral material. Develop seasonal programs and products I can offer.

Step 5
Get organized. If it isn’t nailed down then I am either going to file it, act on it or trash it.

It’s just that easy.

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2 Comments Add yours

  1. Hi Mike,

    Great post!

    I go away on vacation for two weeks every winter and I make sure I go somewhere that I know will get very boring after about day 10…

    That’s when I sit down and do exactly what you mention in this post. Plan!

    Planning in a marketing business is of critical importance. If you don’t know where you are now and you don’t know where you are going, how are you supposed to get anywhere?

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