Call me naive, but the thought of paying people to pad a lineup has never crossed my mind. I wonder how often this practice takes place in North America?
According to a report in Japan Today, McDonald’s admitted the 1,000 people were paid to join a queue for a new Quarter Pounder debut in Osaka. Each of the 1,000 were paid an hourly wage of 1,000 yen and also had their purchase paid for. Reportedly, these people were hired by a human resources company at the request of a marketing company commissioned by McDonald’s Japan.
A McDonald’s Japan spokesman said: “We wanted to know how the service and product quality were on the first day. We didn’t know 1,000 people had been sent to the store.”
Did it work?
It is estimated that as many as 2,000 people were lining up outside the McDonald’s store at its peak on Tuesday, and that around 15,000 people in total visited the store during the day, setting a new record for daily sales for one of their stores.
Do you know of any other examples of this?