Home Buyers Twice as Likely to Use Online vs Print to Find an Open House

This is a blog post about home buyers, real estate, marketing, websites and search engine optimization so it has a little bit for everybody.

A survey commissioned by Trulia and conducted by Harris Interactive shows that U.S. home 42-17228404buyers are twice as likely to use online sources than print sources to find open house information.

Trulia is an online listing service so these results reinforce what we already know from other surveys including the National Association of Realtors surveys that show more than 75% of home buyers plan to start their home search on the web.

Key Survey Results

  • 62 percent of U.S. home buyers reported using/planning to use online sites to find open houses.
  • 53 percent who use/plan to use information from real estate agents
  • 36 percent who use/plan to use neighborhood signs
  • 31 percent who reported using/planning to use print sources, including newspapers and local flyers to find open houses.

I work with a lot of Realtors and read a lot of real estate related marketing information and there is a large percentage of Realtors that voice the opinion that open houses are a “waste of time” and say “I have never sold a house at an open”. They might want to take note that this survey shows that 91 percent of home buyers attended/plan to attend open houses during the home buying process. I think this is proof that an open house is an important part of the marketing mix.

I have created a number of websites using Ubertor web templates and the biggest selling point is how effective their blog platform is with search engines. When a Realtor takes 30 seconds to add an open house to their website using the Content Management System a blog entry is created automatically. This blog post in turn has proven extremely effective in web searches.

I am going out on a limb here as I do not know where you are located, but if you do a Google search for ambleside open house I will bet the majority of your results will be websites using the Ubertor platform. What is ironic is the first website on this search is Tony Breen who is one of my clients and I added the open house a year ago and it still gets him results.

Screen Capture of a Google Search for Ambleside Open House
Screen Capture of a Google Search for Ambleside Open House

If you are interested in a new website that search engines actually find without spending thousands on SEO please call Mike at 800-568-8338 or send me an email at marketingguy@shaw.ca.

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