Survey respondents ages 18 to 29 believe that the average person becomes old at age 60. Middle-aged respondents put the threshold closer to 70, and respondents ages 65 and above say that the average person does not become old until turning 74. I am in my early fifties and know so many vibrant people in their 80’s that I think old age is not chronological, but a state of mind.
So what is old age? The average response was 68.
What I found most interesting among scads of findings was what older people do every day. One key finding was not to market to them over the internet as only 28% use the internet. Magazines, newspapers and TV are the best mediums to reach this group.
Below is a chart published by Pew Internet that details the daily activities of older people:
You can read more on the Pew Research website by clicking here to go to their website.
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