Refrigerator Marketing

No I am not referring to Sears appliances; I am referring to your marketing. Before the invention of the stainless steel fridge the fridge was the storage spot for everything important. Actually I think the majority of households still use their fridge as a notice board, bulletin board, kitchen organizer and photo album so the term “refrigerator marketing” is still appropriate.The key is to mail or give clients and prospects something they perceive to be useful and they will keep a long time. It does not have to literally be on the fridge, but it has to have enough value to make them want to keep the item. Some examples are:

  • Sports Team Calendar
  • Emergency Phone Numbers
  • Shopping Center or Area Directory
  • Restaurant Directory
  • Calendar of Events

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s