Paraprosdokian – “Marketing is easy. If you get someone else to do it.”

I came across this word and type of humor recently and thought it was worth sharing. I am sure there is a tie to marketing somewhere. Otherwise just enjoy it.

A paraprosdokian ( /pærəprɒsˈdoʊkiən/) is a figure of speech in which the latter part of a sentence or phrase is surprising or unexpected in a way that causes the reader or listener to reframe or reinterpret the first part. It is frequently used for humorous or dramatic effect, sometimes producing an anticlimax. For this reason, it is extremely popular among comedians, satirists and marketing guys.

A couple of famous examples first:

  • “She looks as though she’s been poured into her clothes, and forgot to say ‘when’.” —P. G. Wodehouse
  •  I’ve had a perfectly wonderful evening, but this wasn’t it.” —Groucho Marx

Here are a few more that I found on the internet.

  • Do not argue with an idiot. He will drag you down to his level and beat you with experience.
  • I want to die peacefully in my sleep, like my grandfather. Not screaming and yelling like the passengers in his car.
  • Light travels faster than sound. This is why some people appear bright until you hear them speak.
  • Dolphins are so smart that within a few weeks of captivity, they can train people to stand on the very edge of the pool and throw them fish.
  • Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.
  • Why does someone believe you when you say there are four billion stars but check when you say the paint is wet?
  • Always borrow money from a pessimist. He won’t expect it back.
  • I didn’t say it was your fault; I said I was blaming you.
  • To be sure of hitting the target, shoot first and call whatever you hit the target.
  • Before you criticize a man, walk a mile in his shoes. That way, you will be a mile away and he won’t have any shoes.
  • The last thing I want to do is hurt you. But it’s still on the list.
  • Some cause happiness wherever they go, others whenever they go.

Actually going back to my original Paraprosdokian – “Marketing is easy. If you get someone else to do it.” There is a certain amount of truth to this.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s