What’s the Value of Being the Top Google Search Result?

I think we all know that being on page 1 of a Google search result is important, but this google-logostudy I read on Marketingprofs.com proves it.

A website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report by Chitika Insights.

In addition, being in the first position on any page of results contributes to more traffic than the second position on that page. For example, traffic from users drops 27%, 11.3%, and 5.4% from the first position to second position on pages two, three, and four, respectively, of Google.

Traffic Volume By Page

There is a significant drop in traffic volume between the last position on a page and first position on the next page. For example, the 10th search result received 2.4% of traffic on average, while the 11th received only 1%.

google-positioning-value-chitika-2013Read more: http://www.marketingprofs.com/charts/2013/11113/the-value-of-being-the-top-google-search-result#ixzz2YgGnl8AX

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