Writing an “Elevator Speech or Pitch”

An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). source: Wikipedia

Elevator ButtonWhen someone asks you what you do for a living are you prepared to make the next 15 – 30 seconds work effectively for you or do you plan to react like this?

Prospect: “What do you do for a living?”
You: “I provide marketing services to companies.”

Possible Outcome

Prospect: You sound ideal to take over our $ 500,000 marketing budget! When can you start?”

Probable Outcome

Prospect: “Well it was nice meeting you”

What if you answered the question like this?

“You know how some Realtors find themselves so caught up working with new clients that they can never find the time to stay in touch with their existing clients who are the most important to their success?

When you lose touch with your clients you are missing out on both repeat business and referral business. What I do is create and implement marketing programs that allow the Realtor to stay in touch with their clients and still work with new prospects. Now the Realtor can focus their energy on new buyers and sellers that require more of their time.”

Here is a simple worksheet that you can use to create your elevator speech:

You know how some (your target market)__________________

find themselves (experience the problem of)_______________

Which means that (the outcome of problem)_______________

Well what I do is (your job)_________________

Which helps them (the solution)__________________

The benefit to my clients/customers are (outcome of solution)________

Would you like to know more? Call me at 800-568-8338.

Check out our new Limelight Marketing website.  Specializing in real estate and small business websites, SEO, Branding, Direct mail, Realtor Marketing, WordPress blogs and websites, Social Media and marketing plans.

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