Realtor or Business Personal Infographic

Do you have a personal brochure you can provide new clients or give out at open houses? If not, think about a Personal Infographic where you convey almost all of the important information about you on a single page. In addition to having all of your contact information, it allows you to highlight achievements, give…

Consumer Trust In Advertising

According to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens. Word-of-mouth recommendations from…

Golf Tournament Giveaway and Promotional Ideas

The golf tournament season is fast approaching and you need to plan ahead to maximize your return on sponsorship investment. If you are providing any form of giveaway, sponsoring a hole or offering a hole in one sponsorship you need to ensure your personal branding is included and you receive an adequate return on your…

Great Seasonal Promotional Idea – Branded Tissue Box Sleeves

The dreaded cold and flu season is upon us. But sneezes and sniffles can work to your advantage with customized tissue boxes.  The tissue sleeve can be re-used over and over and keeps your brand under your customer’s noses! We design the sleeve for you and deliver them flat to your office. You buy the…

Delicious Marketing – QR Codes on Cookies

There is a German company called Qkiesthat combines QR codes and cookie mix to create edible personalized messages. I heard about this on Springwise, an excellent source of new ideas around the world. Qkies is a cooperative project of Juchem Gruppe, a German food trade company, and DFKI, the German Research Center for Artificial Intelligence…

Sell Your Products for the Price of a Tweet?

Before you unsubscribe from this blog let me explain myself. Reaching the masses with a new product is difficult at best. You can choose the “sell one at a time approach through referrals” or you can focus on going viral through Word of Mouth. The new Word of Mouth is the internet and a Squamish,…

Have You Created your Bing Business Portal?

Claim and enhance your business listing on Bing. Its free! Last week I wrote a blog post about Google Places (click here) and did not give it much thought until I was sitting with a client and Googled my name. The first listing was my Google Profile complete with my picture and links to my…

Google Places – Help customers find you on Google Maps

Do you want to know the best way to move your website up in search engine rankings and to be found on the internet? Use Google Places to create a free listing.When potential customers search Maps for local information, they’ll find your business: your address, hours of operation, even photos of your storefront or products.It’s…

Golf Tournaments – Sponsoring Holes and Signage

A couple of years ago I wrote about sponsoring golf holes as a marketing strategy and it is always in the top 25 most read posts each year. You can read the entire post by clicking here. In that post I made 4 recommendations: Set up a couple of croquet wickets as a putting course…

Brands in The News

These three stories caught my eye this week so I thought I would share them with you. Old Spice Announces a New Campaign Former football player Isaiah Mustafa has just been featured in this teaser on YouTube in advance of three new commercials to be launched on February 7th, the day after the Super Bowl….

Is This Where Billboards Are Going?

A while back I wrote a blog post about QR Codes like the one above. To refresh your memory a QR code is a unique image that when scanned by an iPhone or similar device it will link you back to a website or function in a number of different ways. I had suggested that…

Vanity Bar Codes

I ran across this company during one of my marathon internet marketing gleaning sessions and thought it deserved a mention. It is called Vanity Barcodes and they take a simple barcode and turn it into a branding opportunity. Vanity Barcodes‘ goal is to help businesses take advantage of the little-known marketing potential of decorative —…