A Great Marketing Idea For Wineries

How  many times have you enjoyed a bottle of wine and forgot to write down the name or were served it at a friend’s or a restaurant and the bottle got recycled before you had a chance to jot the name down orvadd it to your iPhone or Blackberry notepad for future reference? Last night…

How Men and Women Clip Coupons Differently

According to research by The Integer Group and M/A/R/C Research women are primarily responsible for clipping coupons. Newspapers and direct mail/circulars hold the top spots for finding deals with men more likely to go online to source a coupon than women.. So how many many have used coupon in the past six months? 51% Not…

Fancy Font or Simple Font?

Choosing the right font is always challenging although I have always leaned towards simple fonts. An interesting study I read on the Neuroscience Marketing website pointed out one of the benefits a simple font has when convincing people to volunteer, register or sign up for a product or service. Research by Hyunjin Song and Norbert…

How Female Consumers Differ from Male Consumers

According to Dr. Bob Deutsch of marketing firm Brain Sells in an article entitled Viva la difference, How Brands should appeal to Women, female consumers differ from male consumers because women cycle and men consummate. Deutsch further defines this key difference between the sexes as females being oriented toward the conceptual, underlying dynamics, the relationship…

Do Cute E-Cards Really Work?

A recent article in Marketing Vox about holiday e-cards looked at whether e-cards sent be email helped make messages stand out.  There is no doubt that our mailboxes are going to fill up this holiday season but is using a digital greeting cards going to entice customers into their stores? Coincidentally I received and Elf…

People Are Using Coupons – But How Do They Get Them?

In a post I wrote in April 2009 titled Coupon Use Hits Early 1990’s Level I reported that coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007. In 2008 there was a 5% increase in the number of coupons made available to consumers for a total…

When is a Sale Price Not a Sale Price?

To me a sale price should be a discount from a regular price and the two prices should be clearly marked so a shopper can make a comparison and determine if the sale price is of value? But what if you don’t know the original price. Is it really a sale? A local restaurant launched…

What Do Older People Do Every Day?

A recent Pew Research Center Social & Demographic Trends Survey on Aging among a nationally representative sample of 2,969 adults uncovers some interesting characteristics of senior’s lives. Survey respondents ages 18 to 29 believe that the average person becomes old at age 60. Middle-aged respondents put the threshold closer to 70, and respondents ages 65…

Best Banner Ad Ever

I admit I am a sucker for anything to do with marketing and when I saw a post about the best banner ad ever I had to take a look. It is well worth a visit to this website and make sure you click where it says click. I guarantee nothing bad will happen and…

New Study on Effectiveness of Banner Ads

A recently completed study on the effectiveness of banner ads provides some interesting data for advertisers. Condé Nast and McPheters & Company have jointly released additional results from the recently completed study conducted in collaboration with CBS Vision using McPheters & Company’s AdWorks™ methodology. More detailed analysis explored the relative effectiveness of Internet banner ads…

Marketing to Millennials – 18 to 26 year olds

Do you market to Millennials? I currently have 6 kids that fall into this range and that should make me an expert, but they are a confusing age group. I was curious how they compare to their older counterparts when it comes to social media and in the process also uncovered an interesting related study…

Do Banner Ads Really Work?

Yes, but not always in the way you think they might. While the number of people who actually click on the banner ad runs around 31% a further 27% reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser. Nine percent sought…