Category Archives: Advertising

Golf Tournaments – Sponsoring Holes and Signage

A couple of years ago I wrote about sponsoring golf holes as a marketing strategy and it is always in the top 25 most read posts each year. You can read the entire post by clicking here. In that post … Continue reading

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Brands in The News

These three stories caught my eye this week so I thought I would share them with you. Old Spice Announces a New Campaign Former football player Isaiah Mustafa has just been featured in this teaser on YouTube in advance of … Continue reading

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Is This Where Billboards Are Going?

A while back I wrote a blog post about QR Codes like the one above. To refresh your memory a QR code is a unique image that when scanned by an iPhone or similar device it will link you back … Continue reading

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Vanity Bar Codes

I ran across this company during one of my marathon internet marketing gleaning sessions and thought it deserved a mention. It is called Vanity Barcodes and they take a simple barcode and turn it into a branding opportunity. Vanity Barcodes‘ … Continue reading

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A Great Marketing Idea For Wineries

How¬† many times have you enjoyed a bottle of wine and forgot to write down the name or were served it at a friend’s or a restaurant and the bottle got recycled before you had a chance to jot the … Continue reading

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How Men and Women Clip Coupons Differently

According to research by The Integer Group and M/A/R/C Research women are primarily responsible for clipping coupons. Newspapers and direct mail/circulars hold the top spots for finding deals with men more likely to go online to source a coupon than … Continue reading

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Fancy Font or Simple Font?

Choosing the right font is always challenging although I have always leaned towards simple fonts. An interesting study I read on the Neuroscience Marketing website pointed out one of the benefits a simple font has when convincing people to volunteer, … Continue reading

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