5 Simple Things To Improve Your Client Relationships in 2014

Here are 5 simple ways to improve and strengthen your client relationships. 1) Think about them Remember special occasions like birthdays, anniversaries or the day you first started working with them.  It doesn’t have to be a formal card, but it could be an email or a phone call.  If you really want to impress…

Golf Tournament Giveaway and Promotional Ideas

The golf tournament season is fast approaching and you need to plan ahead to maximize your return on sponsorship investment. If you are providing any form of giveaway, sponsoring a hole or offering a hole in one sponsorship you need to ensure your personal branding is included and you receive an adequate return on your…

Promotional Idea That Keeps on Giving

Are you looking for a promotional gift idea that is inexpensive, branded, that demonstrates to your client or prospect you care and will be seen at least 50 times? A pocket spray hand sanitizer is the perfect giveaway! I was recently given a pocket hand sanitizer in the shape of a pen and it registered…

Make Your Direct Mail Stand Out – “Quirky” Holiday Marketing

Sending a card to your client on days like Valentine, Easter, Halloween, Thanksgiving or Christmas is like trying to beat the traffic by leaving the office at 5:00pm or waiting until the end of the football game to leave. You are going to be stuck in the crowd. Why not use one of the hundreds…

Meeting Clients – Impress The Heck Out of Them!

If you visit, drop in or have meetings with clients or customers and take them donuts, box lunches or other food or specialty items then this is the perfect way to make a great impression. I can design a custom, branded, foodsafe, durable “donut” box that you can fill with anything you want and when…

Delicious Marketing – QR Codes on Cookies

There is a German company called Qkiesthat combines QR codes and cookie mix to create edible personalized messages. I heard about this on Springwise, an excellent source of new ideas around the world. Qkies is a cooperative project of Juchem Gruppe, a German food trade company, and DFKI, the German Research Center for Artificial Intelligence…

Client Appreciation Idea – Paper Shredding Party

I get a lot of visitors to this blog looking for client appreciation event ideas and while a paper shredding party is not as exciting as a visit to a pumpkin patch, a free movie showing or a picnic it is a simple way to show how much you appreciate your clients and offer them…

Lumpy Mail Gets Their Attention

I am a fan of “lumpy” mail as long as it is part of at least a 12 month contact strategy. Lumpy mail which is something three dimensional and mailed in an envelope can be used every 3rd or 4th mailing; not every time. The whole idea of mailing your sphere of influence is the…

New Innovative Customer Relationship Tools

As a distributor for Thanks a Dozen, the Silent Salesman experts, you might already know about the line of Custom Donut Boxes, Pizza Boxes, Candy Boxes, Bagel Boxes and Tissue Sleeves that I distribute, but the exciting news is that we have added a number of new products that can change the way you interact…

Client Appreciation “return on experience” vs “return on investment”

A couple of months ago I was interviewed by Olivia Glauberzon for an article in Investment Executive Magazine about client appreciation events. The article was titled “Create enduring memories at your next client event – High-profile speakers bring media attention, but a low-profile, low-budget affair can resonate with clients, too” Click here for a pdf…

Client Appreciation Versus Client Referral Events

Clients sometimes confuse client appreciation events with client referral events and while the difference seems subtle, done correctly a client appreciation event will bring in referrals naturally as a result of the feeling of goodwill it generates whereas a client referral event is very much a business development exercise. Client Appreciation Event is to thank…