Make Your Direct Mail Stand Out – “Quirky” Holiday Marketing

Sending a card to your client on days like Valentine, Easter, Halloween, Thanksgiving or Christmas is like trying to beat the traffic by leaving the office at 5:00pm or waiting until the end of the football game to leave. You are going to be stuck in the crowd. Why not use one of the hundreds…

Lumpy Mail Gets Their Attention

I am a fan of “lumpy” mail as long as it is part of at least a 12 month contact strategy. Lumpy mail which is something three dimensional and mailed in an envelope can be used every 3rd or 4th mailing; not every time. The whole idea of mailing your sphere of influence is the…

How Men and Women Clip Coupons Differently

According to research by The Integer Group and M/A/R/C Research women are primarily responsible for clipping coupons. Newspapers and direct mail/circulars hold the top spots for finding deals with men more likely to go online to source a coupon than women.. So how many many have used coupon in the past six months? 51% Not…

People Are Using Coupons – But How Do They Get Them?

In a post I wrote in April 2009 titled Coupon Use Hits Early 1990’s Level I reported that coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007. In 2008 there was a 5% increase in the number of coupons made available to consumers for a total…

Direct Marketing Study Results

The Direct Marketing Association has just released the Power of Direct economic impact study. There were some interesting findings on Return On Investment (ROI) and the amount being spent on different forms of direct marketing. Email’s ROI in 2008 was $45.06 for every dollar spent on it which is lower than the $48.34 in the…

Direct Mail Idea 5 – Local Events Schedule

The key to keeping in touch with your clients and prospects and maintaining “top of mind awareness” is to stay in front of them on a regular basis with “something of value” that differentiates you from all of your competitors. It is summer and we are in the “dog days of marketing”. At any given…

How To Get People to Read Your Marketing Material

See it worked. I used a headline. (Check out the newspaper clipping to the right. Email me if you would like to know how to do this marketingguy@shaw.ca) You read the headline and said to yourself “that is something I would like to know more about”. That is probably because you are the person I…

Clarity in Your Message

How many times have you written a letter, proposal or brochure only to forget your audience may not have the same level of understanding as you have? A little further down I provide a good example of clarity. Clarity in your writing is crtical to the success of your piece. Here are five tips to…

Direct Mail Idea 3 – Sports Schedule

What kind of marketing tool am I? I last 8 months. I am looked at at least 80 times in the 8 months. Men love me. I am always lying around where people are. No it is not a Pamela Anderson 8 month calendar. It is a hockey team TV schedule. (Click on the thumbnails…

Direct Mail and Email Marketing are Tops

The choice of marketing tools is always difficult and marketers are always trying new ways to reach their markets, but Direct Mail continues to be at the top of the list.  Of all the new medias that have been developed over the past 5 years, email marketing has risen above all others. Direct mail and…

Marketing With Postcards

If you are a Realtor trying to market to a “farm area” marketing with postcards is both an art and a science. With the volume of direct mail people receive how are you going to stand out? Regardless of your business the basic principles are the same. First, you need to be in it for…

Direct Mail Idea 2 – Restaurant Guide

If your prospects and sphere of influence are located in the same general area of your city why not send them a postcard with a list of local restaurants that they will value for years? This is an example of a generic 4″x9″ card I have developed for clients. It is designed for specific area…