Want To Stand Out in An Email Inbox?

Here is a great idea to stand out in someone’s email inbox. Don’t just display your name. Personalize your name in your email options so it is not just your first and last name. Just go to your email options where it asks for your name and add something. When someone gets an email from…

Are All Webmail Users The Same?

The big 4 webmail services are Yahoo! Mail, Gmail, AOL and Hotmail and while their users should generally behave in the same manner there are subtle differences that a marketer should be aware of. The most obvious one is that Hotmail is used by more home users and I would think a younger audience versus…

Wow! Email Increases Likelihood to Buy by 50%

As the founder of inboxFX Communications, a leading provider of custom email stationery, I am always looking for studies that reinforce the effectiveness of email. A recent study from Epsilon and conducted by ROI research reports that more than half (57%) of American consumers have more positive opinions about companies that send them emails, and…

27 Email Pet Peeves that Tick People Off as Much as Spam

As the founder of inboxFX, a leading email stationery service providers, my life revolves around email. The good, inboxFX; the bad, junk mail and the ugly, spam. I just read a great article about email Pet Peeves by Peggy Duncan, a personal productivity expert. Check out her book, Conquer Email Overload with Better Habits, Etiquette,…

Email Newsletter Deliverability Metrics

I send a monthly newsletter to my inboxFX clients (for past issues in pdf format click here) I have tried each day of the week and different times of day and the results have not changed dramatically. I have checked industry statistics and my 50% deliverability is considered to be a huge success.  It is…

Email Audit Trail – Email Stationery

Have you ever wanted to have an audit trail of every email you send?  While sent emails can be found in your Sent Folder it can get clogged up quickly with mundane replys that are not worth keeping.  If you have more than one email address you also have more than one Sent Folder so…

To Squidoo or not to Squidoo

I posted my first lens on Squidoo about email branding and I thought I would see what you think. What made me try my hand at this?  I receive daily Google Alerts on the search terms “email branding” and the other day one of the matches was a Squidoo post.  I decided in my never-ending…

Top 5 Reasons Recipients Hit ‘Spam’ or ‘Junk’ Button

Late last year, MarketingSherpa conducted a study with Q Interactive, a leading interactive marketing company, with a very interesting population: people who had recently hit the ‘Report SPAM’ or ‘Junk’ buttons in their respective email clients (AOL, MSN or Yahoo!). The study explored how these buttons get used, the perceptions of spam and the effect…

New Study: Email Increases Brand Favorability and Awareness

Datran Media, a leading online marketing solutions provider, today released new Dynamic Logic research that shows inbox advertising can provide significant branding benefits in addition to the acquisition strengths typically attributed to the media channel. The just released results of a branding study conducted with online dating site eHarmony, shows that email inbox advertising can…

When Do You Check Your Email?

There was an interesting article in eMarketer about frequency of reading email that I would like to share with you. According to a AOL-sponsored survey by Beta Research Corporation nearly one-quarter of Internet users surveyed in June 2008 said they were most likely to check their email upon waking. But more than one-third said they…

Email Marketing – How the CAN-SPAM Changes Affect Your Company

If you are asking yourself what the CAN-SPAM act is then you are among an estimated 81% of email marketers who are unaware of the CAN-SPAM Act and its requirements. Until today I did not even know what the acronym stood for, but now we all do “Controlling the Assault of Non-Solicited Pornography And Marketing…

Preview Panes and Email Stationery

Many email pundits claim the subject line is the most important factor in getting your email read and I wrote a blog post entitled Getting Your Email Read – Start With a Better Subject Line which points out the importance of effective subject lines. But as many subject lines are so weak and uninformative many…