8 Great Giveaway Ideas

Realtor Magazine Online had an excellent article on Giveaway Ideas for Realtors, but they apply to most businesses and professionals. Potholders and house-shaped refrigerator magnets which were a staple giveaway in the past have given way to items that are unique, creative, and fun. Choose items that are appropriate for your target prospects and fit…

Pick a Color, Any Color

One of the most difficult phases of creating a new brand or designing marketing material is getting all of the parties to agree on the same color. (colour in Canada and the UK) While most of our clients can provide a general idea of the colors they would like and we always recommend what colors…

Logo Logic

In a recent post on Marketing Profs about logos, Jared McCarthy provides some excellent advice. Design in black and white. It’s easier to evaluate the quality of a logo when rendered in black and white. Color can mask a design’s weakness. Therefore, ask your designer for initial presentations in black and white. Shape and style…