4 Things Google Says You Need to Know About the Future of Marketing

From a recent “Think With Google” article titled 4 Things You Need to Know About the Future of Marketing I have gleaned a few important points to consider in your marketing moving forward: Google reports that “consumer expectations are higher than ever before—and that means everyone is upping their game. The future of marketing is…

Seven Marketing Habits of Effective Agents

In November 2014, we wrote a guest blog post for Real Estate Weekly (REW.ca) titled “Marketing For Agents: Seven Marketing Habits of Effective Agents“. The byline was “You should never be too busy for marketing if you want to see success. Incorporate these seven habits into your daily work and you’ll quickly see results.” As…

Bad Habits That Infect Your Emails

A recent article written by  Micah Warren on Ragan’s PR Daily about email is an updated version of email etiquette that struck a chord with me. In short there are four annoying habits that might be affecting your email readers: 1. Abbreviating words that don’t need to be abbreviated How many emails do you get…

Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now

Laura Forer the manager of MarketingProfs: Made to Order, Original Content Services, wrote this amazing article and Infographic about the importance of mobile websites. According to Laura “Some 1.2 billion people worldwide access the Internet from a mobile device. If your business doesn’t have a mobile-friendly site, then you’re missing opportunities. Furthermore, 55% of time…

How Important is Content? Check Featured Snippets in Search

There has been a lot written about the last 5 changes to the Google algorithm and they all revolve around the importance of content; answering search queris in context. If you don’t believe what you have been hearing then check out “Google’s Featured Snippets in Search” We had no idea this new feature had been…

Realtor or Business Personal Infographic

Do you have a personal brochure you can provide new clients or give out at open houses? If not, think about a Personal Infographic where you convey almost all of the important information about you on a single page. In addition to having all of your contact information, it allows you to highlight achievements, give…

Three Ways to Improve the Effectiveness of Your Direct Mail Program

#1 Use Headlines That Grab Attention You have five seconds or less to make enough of an impact on the reader that they will either set aside your direct mail for reading later or flip it over while they are looking at it. Bad Headlines                            Good Headlines Just Sold – 1234 Main Street         Selling? That…

Top 10 Reasons We Create WordPress Blogs and Websites

We offer a wide range of marketing services from branding to direct mail to slogans and websites using the Ubertor platform, but over the past 6 months we have added WordPress websites and blogs to the list of services we offer. In addition to having thousands of ready-to-go, inexpensive themes to choose from here are…

How To Create an Effective Print Ad

This advice on how to create and effective ad from  Jay Levinson “The Father of Guerilla Marketing” can be applied to almost all of your marketing. TAKING ADVANTAGE OF SCAN MOTION Here is a way for to create print ads that increase sales by visually attracting the attention of a reader’s unconscious mind. This method…

2013 in Review

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 130,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 6 days for that many people to see…

5 Simple Things To Improve Your Client Relationships in 2014

Here are 5 simple ways to improve and strengthen your client relationships. 1) Think about them Remember special occasions like birthdays, anniversaries or the day you first started working with them.  It doesn’t have to be a formal card, but it could be an email or a phone call.  If you really want to impress…

12 Questions To Ask Yourself Before 2014

Everyone talks about reviewing the past year and planning for the New Year, but most of us don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past or even worse we think there is no room for improvement. Use these 12 questions to open…