New Monthly Newsletter Service

I have been creating monthly newsletters for clients for years, but never offered a monthly service. I would like to announce that I can now provide a printed 2 page or 4 page newsletter complete with your branding and space to add your personal message such as a market update, recognition of referrals or new…

Real Estate Newsletters: 5 Essential Tips to Make Clients Adore You

While this post is directed at Realtors the tips apply to all types of businesses and services. Simon Payn of ReadyToGo Newsletters provides some excellent advice for increasing the effectiveness of your newsletters.  Coincidentally they have a great service that gets an editable newsletter in your hands every month for only $ 29.97 per month….

Importance of Email Subject Lines

If you want your emails to be opened then personalize the subject line according according to a study done MailerMailer a leading email service provider. The MailerMailer study found that personalized “subject” lines in particular increased the number of times recipients opened their mailings. While this study was based on Business to Business emails I…

Email Newsletter Usability

The Nielsen Norman Group has published a study on Email Newsletter Usability that sheds some light on the effectiveness of this marketing strategy. Their findings were interesting and highlighted the importance of both design and an effective subscription management service. The study also confirmed that newsletters have a social impact as they are often forwarded…