Open House Tip # 3 – Staging the Home

Marketing a home takes place externally and internally. External marketing includes the MLS listing, website listing, newspaper advertising, classified ads and Just Listed postcards to name a few. Marketing a home internally is equally important as you have spent all this time and money getting them to come to the home and now you want…

Truth in Advertising – Hide it or Celebrate it?

When a Realtor is faced with a marketing a home that has an obvious negative is it better to hide the blemish or celebrate it? My opinion in most cases is to celebrate the fact and make the most of it. Example 1 I wrote a Just Listed flyer for a home listed at $…

Open House Tip #3 – Coloring for the Kids

When you hold an open house it is your time to shine and you should not miss an opportunity to make a positive impression on people coming through the house.  After all they are probably looking for a professional Realtor to list their home. This recommendation is effective in two ways; it either entertains kids…

Google Maps For Open Houses

On April 5th, 2006 Google announced My Maps as a new feature that makes it quick and easy to create your own custom Google Maps just by pointing and clicking. It took me this long to figure out why I might be interested in this feature, but I see lots of applications now I have…

Open House Dialogue

When you are at an open house you are going to be speaking to the most qualified prospects you will ever meet. 9 out of 10 times they are going to buy a house and/or sell a house. Here are some of the questions you should ask them: What brought you to our open house…

Open House Tip # 2 – Sell the House to Buyers

Home Features Signs If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively? Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature…

Open House Tip # 1 – Remove Your Shoes Sign

Most sellers would prefer that people remove their shoes at an open house so I created a cute sign that my clients can use. It attracts attention and does not offend anyone. Click on photo for a larger version

Open House Survey

This post is for Realtors, but the concept of surveying visitors to your business, attendees at a seminar or any other event is important. While not everyone will complete a survey there are lots of buyers that are not represented by an agent and they are more likely to complete the information. It provides good…

Open House Feature Sheets as a Marketing Tool

If open houses are part of your marketing mix then the most important tool is an effective Feature Sheet or Property Flyer. An open house is as much about you as it is about the property. An open house serves three main purposes: 1) The vendor feels that their home is being exposed to a…

Open Houses

The debate over whether to hold an open house or not rages on and the answer is different depending on the region or city you live in. Providing there are no local or market forces preventing you from holding an open house they are an effective tool for attracting new clients. There are buyers without…