5 Simple Things To Improve Your Client Relationships in 2014

Here are 5 simple ways to improve and strengthen your client relationships. 1) Think about them Remember special occasions like birthdays, anniversaries or the day you first started working with them.  It doesn’t have to be a formal card, but it could be an email or a phone call.  If you really want to impress…

Writing an “Elevator Speech or Pitch”

An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). source: Wikipedia When someone asks you what you do for a living…

Golf Tournament Giveaway and Promotional Ideas

The golf tournament season is fast approaching and you need to plan ahead to maximize your return on sponsorship investment. If you are providing any form of giveaway, sponsoring a hole or offering a hole in one sponsorship you need to ensure your personal branding is included and you receive an adequate return on your…

Need a New Slogan or Tagline – I do that!

Today I am announcing the official launch of “Blaney! Get Me a Slogan.” (Remember the TV show Bewitched?) I have written 4 blog posts about slogans and taglines and they are among the most popular blog posts I have ever written. This one, Writing a Slogan or Tag Line has been viewed by 104,034 readers…

Critiquing Catchy Real Estate Slogans

I was recently interviewed by  Toby Welch (I designed her website by the way. Check out the cool typing effect) for an article about slogans and taglines for a Canadian real estate publication called REM – Realtor Magazine Online. I was provided 9 different slogans from Realtors who agreed to the critique and Toby then…

St. Patrick’s Day Marketing Idea

St.Patrick’s Day is an excellent opportunity to not only spread the luck of the Irish, but also impress your service and company upon the minds of important decision makers. Deliver donuts, cookies, candy or any other delicious item in a customized Donut, Cookie or Candy box and have your clients and prospects be impressed. For…

Mobile Business Card Holders

The owner of Mobile Business Card Holder LLC, Jon Davis recently wrote a reply to my post entitled How to Make Your Business Card Stand Out about his concept of the same name; a Mobile Business Card Holder. What a great idea, especially for business people who have decals on their vehicle. The Mobile Business…

Tips For Writing Your Professional Bio

Have you ever been asked to speak at a meeting or contribute an article to a blog or magazine?  If you have you probably already have your Bio written, but for the rest of you it is time to write yours so it is ready when the opportunity presents itself. It is probably a good…

Ever Wonder What People Are Saying About You?

Do you ever wonder what is being said about you on the internet.  For those of us who blog regularly we are putting our reputations on the line with every post so maintaining our reader’s trust and our credibility is paramount. If you fall into this category or are just plain paranoid now you  can…

Your 15 Second Pitch

I wrote an article a few months ago titled Elevator Speech Tips which guides you through the process of whittling down what you do into a simple 10 second statement. As an additional tool you may want to visit the 15 Second Pitch web site which advertises the 15 second pitch as “An introduction that…

Social Networking or Not Working?

As a marketing guy I think it is important to be a pioneer and try new technologies as they are introduced so I can advise others. Well here is my first review of Social Networking. I quit. Well not entirely as there is one exception. For a guy more than a half century old I…

Recent Business Card Designs

I get a lot of readers interested in business card design so I thought I would showcase a few of my recent designs for Realtors. While I don’t consider myself a graphic designer I have a unique design style for business cards that many of my clients find effective. In addition I only print on…