Make Your Direct Mail Stand Out – “Quirky” Holiday Marketing

Sending a card to your client on days like Valentine, Easter, Halloween, Thanksgiving or Christmas is like trying to beat the traffic by leaving the office at 5:00pm or waiting until the end of the football game to leave. You are going to be stuck in the crowd. Why not use one of the hundreds…

Direct Mail Idea 5 – Local Events Schedule

The key to keeping in touch with your clients and prospects and maintaining “top of mind awareness” is to stay in front of them on a regular basis with “something of value” that differentiates you from all of your competitors. It is summer and we are in the “dog days of marketing”. At any given…

Direct Mail Idea 4 – Phone Number Directory

One of the secrets of direct mail is to connect with the recipient on a personal level. This can be achieved in a number of ways, but here is a simple direct mail idea that will make a lot of impact. Why? It is unselfish and shows you are thinking about the recipient. Said another…

Direct Mail Idea 3 – Sports Schedule

What kind of marketing tool am I? I last 8 months. I am looked at at least 80 times in the 8 months. Men love me. I am always lying around where people are. No it is not a Pamela Anderson 8 month calendar. It is a hockey team TV schedule. (Click on the thumbnails…

Direct Mail Idea 2 – Restaurant Guide

If your prospects and sphere of influence are located in the same general area of your city why not send them a postcard with a list of local restaurants that they will value for years? This is an example of a generic 4″x9″ card I have developed for clients. It is designed for specific area…

Direct Mail Idea For Summer

Golf season is in full swing (no pun intended) and there are probably lots of recreational golfers in your farm area or among your sphere of influence that would like a handy reference guide. I created this one for a Realtor by the name of Michael Schelhaas for distribution through the local Streetcards network. I…

Realtor Postcard Marketing Ideas

It’s no secret that I believe the only postcard worth sending out must accomplish 4 things: It grab the reader’s attention It gets them talking It makes them laugh It gets saved on the refrigerator for weeks To do this you have to find the right picture for the right headline and that is not…

Postcard Marketing

I do work for a client named Streetcards that has a network of postcard racks throughout Vancouver. Advertisers pay a fee for placement of their postcard throughout the network. These racks are in coffee shops and a variety of venues that people frequent. These are few samples: The challenge was to create a series of…

Farming With Postcards

The most important form of marketing for any business is communication with their sphere of influence; clients, customers, friends, associates etc. It is a lot easier to get someone to buy from you or use your service a second time if they already know you. It is also more likely to get a referral from…